Canadian airlines feel the pressure of flight-shaming and the 'Greta effect'

MONTREAL -- Swedish may not be the lingua franca of the aviation world, but ask any airline executive about the term "flygskam" and they'll likely know exactly what it means.

Flygskam -- Swedish for "flight shame" -- is a growing environmental movement that highlights the flight sector's carbon footprint, putting pressure on Canadian carriers to reduce greenhouse gas emissions while managing the cost of passenger guilt.

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