Burger King plans to push hotdogs in U.S. but not Canada

NEW YORK -- Burger King is looking for a new crown: Hot Dog King.

The Miami-based chain says it plans to put hot dogs on its menu across the United States starting Feb.

See Full Article

23. It may seem like a jarring addition for those who know the chain for its Whoppers. But Burger King says its ability to flame-grill meat makes hot dogs a natural fit on its menu.

"This is probably the most obvious product launch ever," said Alex Macedo, president of Burger King North America.

Not so north of the border, where the restaurant chain said there are no plans to put hot dogs on Canadian Burger King menus.

Meanwhile, Burger King says it will offer hot dogs at all 7,100 of its American restaurants -- more U.S. locations than any other chain. Smaller chains that sell hot dogs include Dairy Queen and Sonic Drive-In.

The move comes as Burger King works to push up sales amid intensifying competition, with McDonald's offering breakfast items all day to spark a turnaround, while Wendy's offers a "4 for $4" deal to get customers in the door.

In 2014, Burger King's sales rose 2.1 per cent at established locations in the U.S. and Canada. Parent company Restaurant Brands International Inc. reports results for 2015 next week.

The hot dogs are being supplied Kraft Heinz, which owns Oscar Mayer. Investment firm 3G Capital manages both Restaurant Brands and Kraft Heinz.

Macedo said hot dogs would build on Burger King's momentum given their growing popularity, including at trendy eateries.

Tests of the hot dogs in a handful of cities last year resulted in unspecified sales increases, according to Burger King. The food-review website The Impulsive Buy noted the hot dogs seem "small and not quite substantial enough" but otherwise gave them a positive review.

Still, fast-food history is riddled with menu flops, and Burger King is no exception. In 2013, for instance, the chain launched lower-calorie fries called "Satisfries." They failed less than a year later.

Macedo recalled another Burger King failure from the past.

"At some point, they tried popcorn. They would give it away for free to guests in the restaurants. I wasn't here, but I hear a lot about the popcorn days," Macedo said.

Burger King's "Grilled Dogs" will come in two varieties. The "classic" hot dog will be topped with ketchup, mustard, chopped onions and relish, and 310 calories. The company suggesting franchisees sell it for $1.99. A chili cheese version has 330 calories, with the suggested price of $2.39.

To get workers excited, Burger King says it enlisted Snoop Dogg and Charo to star in training videos for making the hot dogs. The company says they're internal videos, but allowed reporters to record them on their phones, meaning they're likely for marketing purposes.

With files from The Canadian Press



Advertisements

Latest Economic News

  • Wholesale trade declines in June after 8 months of gains

    Economic CBC News
    Wholesale trade slipped to $61.4 billion in June, Statistics Canada reported Monday, ending an eight-month streak of expanding sales. Sales in the food, beverage and tobacco industries led the way lower, down 1.1 per cent from May's level to $10.78 billion. Source
  • Wholesale sales dip slightly in June, first decline in months: StatsCan

    Economic CTV News
    OTTAWA -- Canada's wholesale sales declined slightly in June, with the food and auto industries showing the biggest impact. Wholesale sales fell by 0.5 per cent to $61.4 billion, following a series of monthly increases. Source
  • Transat offers sunny Q3 outlook after good start to summer travel season

    Economic CTV News
    MONTREAL -- Transat A.T. Inc. says it's having a better summer season than expected and its third-quarter results will show "significantly higher" adjusted earnings than during the comparable period last year. The Montreal-based travel company says revenue has been higher than anticipated since mid-June when Transat issued its previous outlook and second-quarter results. Source
  • China SUV maker Great Wall considers bid for Jeep unit

    Economic CTV News
    BEIJING -- Chinese SUV maker Great Wall Motors is considering making a bid to buy Fiat Chrysler's Jeep unit, spokespeople for the company said Monday, in a possible ambitious new step onto the global stage for China's fast-growing auto brands. Source
  • World shares mostly down ahead of key central banker meeting

    Economic CTV News
    HONG KONG -- World stocks were mostly lower Monday as U.S. and South Korean joint military drills kept markets on edge and investors awaited a key meeting of central bankers later this week. KEEPING SCORE: European shares fell in early trading. Source
  • Korea tensions keep a lid on global markets

    Economic CTV News
    LONDON -- Global stock markets traded in narrow ranges Monday as investors awaited a key meeting of central bankers later this week and continued to monitor developments on the Korean peninsula. KEEPING SCORE: In Europe, the FTSE 100 index of leading British shares was steady at 7,326 while Germany's DAX fell 0.3 per cent to 12,132. Source
  • Back to school: How mature students can fund continuing education

    Economic CTV News
    VANCOUVER -- When Kear Porttris decided to pursue a university degree in 2010, he had to contend with responsibilities that don't cross the minds of many freshman straight out of high school, including paying his mortgage and feeding his daughter. Source
  • Trump gets the headlines but NAFTA talks face a Mexican deadline: Don Pittis

    Economic CBC News
    President Donald Trump's braying about NAFTA being the "worst trade deal maybe ever signed anywhere" might leave the impression that U.S. negotiators have all the cards in the current renegotiation. But according to Canadian trade experts the real wild card is not the United States or the hostile views of its president. Source
  • First round of NAFTA talks wrap in Washington

    Economic CBC News
    Canada, the United States and Mexico wrapped up their first round of talks Sunday to revamp the NAFTA trade pact, vowing to keep up a blistering pace of negotiations that some involved in the process said may be too fast to bridge deep differences. Source
  • Apple under pressure to dazzle as market slows

    Economic CTV News
    As Apple and Samsung gear up to launch new flagship smartphones, the market leaders are seeking a wow factor that can help them fend off challenges from rising Chinese-based manufacturers. Apple is under particular pressure to dazzle as the culture-changing California iPhone maker looks for a way to maintain its image as an innovation leader in a global market showing signs of slowing. Source