Burger King plans to push hotdogs in U.S. but not Canada

NEW YORK -- Burger King is looking for a new crown: Hot Dog King.

The Miami-based chain says it plans to put hot dogs on its menu across the United States starting Feb.

See Full Article

23. It may seem like a jarring addition for those who know the chain for its Whoppers. But Burger King says its ability to flame-grill meat makes hot dogs a natural fit on its menu.

"This is probably the most obvious product launch ever," said Alex Macedo, president of Burger King North America.

Not so north of the border, where the restaurant chain said there are no plans to put hot dogs on Canadian Burger King menus.

Meanwhile, Burger King says it will offer hot dogs at all 7,100 of its American restaurants -- more U.S. locations than any other chain. Smaller chains that sell hot dogs include Dairy Queen and Sonic Drive-In.

The move comes as Burger King works to push up sales amid intensifying competition, with McDonald's offering breakfast items all day to spark a turnaround, while Wendy's offers a "4 for $4" deal to get customers in the door.

In 2014, Burger King's sales rose 2.1 per cent at established locations in the U.S. and Canada. Parent company Restaurant Brands International Inc. reports results for 2015 next week.

The hot dogs are being supplied Kraft Heinz, which owns Oscar Mayer. Investment firm 3G Capital manages both Restaurant Brands and Kraft Heinz.

Macedo said hot dogs would build on Burger King's momentum given their growing popularity, including at trendy eateries.

Tests of the hot dogs in a handful of cities last year resulted in unspecified sales increases, according to Burger King. The food-review website The Impulsive Buy noted the hot dogs seem "small and not quite substantial enough" but otherwise gave them a positive review.

Still, fast-food history is riddled with menu flops, and Burger King is no exception. In 2013, for instance, the chain launched lower-calorie fries called "Satisfries." They failed less than a year later.

Macedo recalled another Burger King failure from the past.

"At some point, they tried popcorn. They would give it away for free to guests in the restaurants. I wasn't here, but I hear a lot about the popcorn days," Macedo said.

Burger King's "Grilled Dogs" will come in two varieties. The "classic" hot dog will be topped with ketchup, mustard, chopped onions and relish, and 310 calories. The company suggesting franchisees sell it for $1.99. A chili cheese version has 330 calories, with the suggested price of $2.39.

To get workers excited, Burger King says it enlisted Snoop Dogg and Charo to star in training videos for making the hot dogs. The company says they're internal videos, but allowed reporters to record them on their phones, meaning they're likely for marketing purposes.

With files from The Canadian Press



Advertisements

Latest Economic News

  • Pot companies on hiring spree ahead of lucrative legal market

    Economic CBC News
    Considering a career in the cannabis business? Now may be the time to take the plunge as licensed marijuana companies ramp up production and rush to fill jobs ahead of pot's legalization in Canada on Oct. Source
  • #BuyCanadian campaign and Aeroplan rewards changes: CBC's Marketplace consumer cheat sheet

    Economic CBC News
    Miss something this week? Don't panic. CBC's Marketplace rounds up the consumer and health news you need. Want this in your inbox? Get the Marketplace newsletter every Friday. #BuyCanadian campaign Would you swear off buying American-made products? A number of Canadians on social media are resolving to #BuyCanadian in response to U.S. Source
  • OPEC and allies agree to share oil production increase

    Economic CTV News
    General view of a meeting of oil ministers of the Organization of the Petroleum Exporting Countries, OPEC, and non OPEC members at their headquarters in Vienna, Austria, Saturday, June 23, 2018. (AP Photo/Ronald Zak) Source
  • Tax tussle: Shaw loses bid to claim customers 'bought' paper invoices

    Economic CBC News
    An extensive court battle has seen Shaw Communications lose a bid to transfer tax responsibility for the cost of paper invoices onto the shoulders of customers. The B.C. Court of Appeal has dismissed the cable giant's argument that it shouldn't have to pay $1.66 million in provincial sales tax related to the material used to produce four years' worth of physical bills. Source
  • Johnson urges clean Brexit, 2 years after U.K. vote to quit EU

    Economic CTV News
    LONDON -- Leading Brexit supporters talked tough and their opponents took to the streets, as a divided U.K. marked the second anniversary on Saturday of its vote to leave the European Union. Britain voted on June 23, 2016 to quit the 28-nation EU, and its official exit is slated for March 29, 2019. Source
  • Pro-EU protesters march in London, demand new vote on Brexit

    Economic CTV News
    LONDON -- Thousands of anti-Brexit protesters marched Saturday in London to demand a new referendum on leaving the European Union, as a divided Britain marked the second anniversary of its vote to quit the bloc. Source
  • NEB approves modified Burnaby Terminal plans for Trans Mountain project

    Economic CTV News
    CALGARY -- The National Energy Board says it has approved modified plans for the Burnaby Terminal of the Trans Mountain pipeline project, clearing a final regulatory hurdle for construction to start. The regulator says the approved variance application will significantly improve safety at the terminal, which is the end point for the controversial pipeline the federal government has agreed to buy as part of a $4.5-billion acquisition of Kinder Morgan Canada's core assets. Source
  • Shopify to provide e-commerce platform for online B.C. cannabis sales

    Economic CTV News
    VANCOUVER -- British Columbia has selected Shopify Inc. to provide an e-commerce platform for the online sale of non-medical cannabis in the province. The Liquor Distribution Branch, which will be the sole wholesale distributor and public retailer of cannabis, says the Ottawa-based company was selected because of its proven record of on-time service, user-friendly design and approach to anticipating consumer needs. Source
  • Trump threatens 20% U.S. tariff on EU car imports

    Economic CBC News
    President Donald Trump on Friday threatened to escalate a trade war with Europe by imposing a 20 per cent tariff on all U.S. imports of European Union-assembled cars, a month after the administration launched an investigation into whether auto imports pose a national security threat. Source
  • BlackBerry shares slip on lower enterprise revenue

    Economic CBC News
    BlackBerry Ltd. shares sank almost 10 per cent to their lowest levels in weeks on Friday, despite beating analysts' estimates and reporting a solid start to its 2019 financial year. The company's stock was trading at $14.05, down $1.56, or 9.99 per cent, in late morning trading on the Toronto Stock Exchange. Source