Mattel reveals Barbie's three new body types

NEW YORK -- Barbie's got a brand new bod.

Mattel, the maker of the iconic plastic doll, said it will begin selling Barbie's in three new body types -- curvy, tall, and petite.

See Full Article

She'll also be available in seven skin tones, 22 eye colours and 24 hairstyles.

The El Segundo, California, toy company will also continue to sell the original Barbie. The new options come after years of criticism that Barbie had created unrealistic expectations for women.

Sales of Barbie dolls have been sliding as girls turn their attention to tablets and other toys, falling 4 per cent from the previous year in the most recent quarter for Mattel.

Even before Thursday, however, Barbie has been changing. New skin tones and looks were added last year. And Barbie's foot was movable for the first time, allowing her to kick her heels off and wear flats.

Dolls with the new bodies are available for preorder at shop.mattel.com, and will ship in February. They will hit start to show up on U.S. store shelves in March and roll in the rest of the world after that, Mattel Inc. said.

We proudly add three new body types to our line. Meet the new dolls. https://t.co/JDeqzI59nX#TheDollEvolvespic.twitter.com/IJVcVhfPkL

— Barbie (@Barbie) January 28, 2016


Advertisements

Latest Economic News

  • Luxottica to join with Essilor in $70B merger of two eyewear giants

    Economic CBC News
    A global eyewear colossus worth almost $70 billion Canadian is set to be created as Italy's Luxottica — owner of Ray-Ban and Oakley glasses — merges with France's Essilor, owner of Crizal, Transitions, Clearly Contacts and other brands. Source
  • Loonie, TSX lower; U.S. stock markets closed

    Economic CTV News
    TORONTO -- The Canadian dollar and Toronto Stock Exchange were lower in late-morning trading, with key U.S. markets closed for a holiday. The S&P/TSX composite index dropped 50.54 points at 15,446.74 after nearly two hours of trading. Source
  • Hard Brexit details send British pound to hard landing under $1.20 US

    Economic CBC News
    The British pound fell to its lowest since 1985 on Monday after speculation ramped up that British Prime Minister Theresa May will lay out her plans for a so-called "hard Brexit" from the EU to European lawmakers tomorrow. Source
  • IMF expects Canada's economy to expand by 1.9% this year

    Economic CBC News
    The International Monetary Fund is projecting strengthening world growth in 2017 and has upgraded its estimates of Canada's economic potential. However the Washington-based agency says any moves by the incoming Donald Trump administration to restrict trade could dampen the improving outlook. Source
  • Home sales rebound in December after large drop in November: CREA

    Economic CTV News
    TORONTO -- The Canadian Real Estate Association says home sales climbed 2.2 per cent in December compared with November as they recovered from a dip following the introduction of new mortgage rules. On a year-over-year basis, the real estate association says home sales were down five per cent last month compared to December 2015. Source
  • IMF: Canada will outpace most G-7 economies in 2017-2018

    Economic CTV News
    WASHINGTON, Wash. - The International Monetary Fund says uncertainty surrounding the incoming Donald Trump administration in the United States is making it difficult to forecast how the global economy will perform this year. But the Washington-based IMF says it estimates the Canadian economy will grow by 1.9 per cent in 2017 and 2.0 per cent in 2018. Source
  • IMF: Canada will outpace most G7 economies in 2017-2018

    Economic CTV News
    WASHINGTON, Wash. - The International Monetary Fund says uncertainty surrounding the incoming Donald Trump administration in the United States is making it difficult to forecast how the global economy will perform this year. But the Washington-based IMF says it estimates the Canadian economy will grow by 1.9 per cent in 2017 and 2.0 per cent in 2018. Source
  • OPEC cuts, while the U.S. turns on the oil taps

    Economic CBC News
    It's been a few weeks since members of OPEC started cutting production. Saudi Arabia said last Wednesday that its production is the lowest it's been in two years, Iraq said that it had made cuts, as did Kuwait. Source
  • Stark inequality: Oxfam says 8 men as rich as half the world

    Economic CTV News
    DAVOS, Switzerland -- The gap between the super-rich and the poorest half of the global population is starker than previously thought, with just eight men, from Bill Gates to Michael Bloomberg, owning as much wealth as 3.6 billion people, according to an analysis by Oxfam released Monday. Source
  • Who are the 8 richest people? All men, mostly Americans

    Economic CTV News
    DAVOS, Switzerland -- The eight individuals who own as much as half of the rest of the planet are all men, and have largely made their fortunes in technology. Most are American, with one European and one Mexican in the mix. Source