Mattel reveals Barbie's three new body types

NEW YORK -- Barbie's got a brand new bod.

Mattel, the maker of the iconic plastic doll, said it will begin selling Barbie's in three new body types -- curvy, tall, and petite.

See Full Article

She'll also be available in seven skin tones, 22 eye colours and 24 hairstyles.

The El Segundo, California, toy company will also continue to sell the original Barbie. The new options come after years of criticism that Barbie had created unrealistic expectations for women.

Sales of Barbie dolls have been sliding as girls turn their attention to tablets and other toys, falling 4 per cent from the previous year in the most recent quarter for Mattel.

Even before Thursday, however, Barbie has been changing. New skin tones and looks were added last year. And Barbie's foot was movable for the first time, allowing her to kick her heels off and wear flats.

Dolls with the new bodies are available for preorder at shop.mattel.com, and will ship in February. They will hit start to show up on U.S. store shelves in March and roll in the rest of the world after that, Mattel Inc. said.

We proudly add three new body types to our line. Meet the new dolls. https://t.co/JDeqzI59nX#TheDollEvolvespic.twitter.com/IJVcVhfPkL

— Barbie (@Barbie) January 28, 2016


Advertisements

Latest Economic News

  • Trump taps CEOs of 5 job-offshoring firms for input on how to create jobs

    Economic CBC News
    President Donald Trump, who has vowed to stop U.S. manufacturing from disappearing overseas, will seek job-creation advice on Thursday from at least five companies that are laying off thousands of workers as they shift production abroad. Source
  • Loblaw fourth-quarter profit up 57% to $201M

    Economic CBC News
    ?Loblaw had $11.13 billion of revenue and a $201 million net profit in the fourth quarter, according to earnings announced Thursday morning. The profit amounted to 50 cents per share. The net profit was up 57 per cent or $73 million from a year earlier, while revenue was up $265 million or 2.4 per cent. Source
  • Loblaw Q4 profit up 57 per cent to $201M

    Economic CTV News
    BRAMPTON, Ont. -- Loblaw had $11.13 billion of revenue and a $201 million net profit in the fourth quarter. The profit amounted to 50 cents per share. The net profit was up 57 per cent or $73 million from a year earlier, while revenue was up $265 million or 2.4 per cent. Source
  • CIBC grows first-quarter net income to $1.41B

    Economic CBC News
    ?CIBC increased its first-quarter net income to $1.41 billion, up from $982 million a year ago, according to earnings announced Thursday morning. The quarterly earnings amounted to $3.50 per diluted share, compared with $2.43 per diluted share during the same period last year. Source
  • Canadians put less into TFSAs in 2016: survey

    Economic CTV News
    TORONTO - A new survey suggests Canadians contributed less to their tax-free savings accounts last year, mostly because they didn't have enough money to invest. The Bank of Montreal's annual TFSA survey found respondents contributed an average of $4,592 into their accounts last year - $939 less than the year before. Source
  • CIBC grows first quarter net income

    Economic CTV News
    TORONTO - CIBC increased its first-quarter net income to $1.41 billion, up from $982 million a year ago. The quarterly earnings amounted to $3.50 per diluted share, compared with $2.43 per diluted share during the same period last year. Source
  • Attention shoppers: There's a way to get sale items at no cost

    Economic CBC News
    Have you ever bought an item on sale, only to get to the checkout and be charged the full price? Depending on the store and the cost of the item, you could be entitled to get it free under the Scanner Price Accuracy Voluntary Code. Source
  • North Dakota officials beg last pipeline protesters to leave

    Economic CTV News
    CANNON BALL, N.D. - Public officials in North Dakota pleaded with the remaining protesters at the Dakota Access oil pipeline camp to pack up and leave so authorities can resume cleaning up the premises without any further arrests. Source
  • Governor: Dakota Access protesters can leave without arrest

    Economic CTV News
    CANNON BALL, N.D. -- A few dozen people still occupying a sprawling encampment on federal land to protest construction of the Dakota Access oil pipeline will have another chance to leave peacefully Thursday, North Dakota's governor said, after public officials pleaded with the self-named "water protectors" to leave so the site can be cleared. Source
  • Asian stocks dip as U.S. rate hike mooted

    Economic CTV News
    HONG KONG - Asian shares slipped Thursday after the latest Fed minutes raised the possibility that a U.S. rate hike could come sooner than expected. KEEPING SCORE: Japan's benchmark Nikkei 225 lost 0.4 per cent to 19,312.07 and South Korea's Kospi dipped 0.1 per cent to 2,104.70. Source