Netflix chief says 2016 will bring emphasis on family shows

PASADENA, Calif. -- Netflix says it will make a special effort to produce programming for children and families, with the streaming service offering 20 new programs in the category this year led by the Feb.

See Full Article

26 premiere of the "Fuller House" remake.

Ted Sarandos, Netflix chief content officer, said Sunday that there's not enough of this programming on traditional TV right now. The emphasis also coincides with Netflix's broadening subscriber base -- it's more than 19-year-old boys clicking onto the service now.

The streaming service is in only its fourth season of making original content with deep pockets that have made traditional TV networks envious. Sarandos, who said Netflix will spend $5 billion on content this year, aggressively fought back against recent criticism from rivals.

The remake of the popular "Full House" is highly anticipated. The network on Friday also made available new episodes of the teen-focused series "Degrassi." Jim Henson's company is making "Word Party," a show for preschoolers, and "Lost & Found Music Studios," premiering in April, is about striving teenage musicians. Also in April, the animated "Kong: King of the Apes" will update the King Kong series.

"The Get Down," a series starting this summer about the formative days of rap music, could appeal to both youngsters and their parents.

Netflix said it has 43 million subscribers in the United States, or more than a third of households with television, and 70 million worldwide. It has steadfastly refused to detail how many people watch their original programs, leading a rival to try and pull back the curtain this week.

NBC researchers said they used audio measurements from Symphony Advanced Media to estimate viewership for some Netflix programs. For instance, NBC said the comedy "Master of None" was seen 3.9 million times by viewers ages 18-to-49 over a 35-day period, while "Marvel's Jessica Jones" had 4.8 million youthful viewers during the same stretch of time. NBC argued this meant Netflix wasn't a serious threat to its business.

Sarandos said NBC released "remarkably inaccurate data that does not reflect any reality that we track," and said Netflix doesn't measure viewership in the 18-to-49-year-old demographic. He said NBC probably took the time to talk about Netflix "because it's more fun than talking about NBC's ratings."

He did not, however, release any specific data to dispute what NBC said.

One thing not in Netflix's immediate future: live programming, including news or sports. While Netflix has the technical ability to deliver live programming, it would muddle the company's chief marketing message that viewers can watch whatever they want whenever they want.

Sarandos also needled John Landgraf, CEO of the FX Networks, who complained Saturday of Netflix's big programming budget and has suggested that there are too many television shows being made for consumers to get a grip on.

"Is there too much TV?" Sarandos asked. "We don't think there's too much TV, and if there is too much TV, somebody else has to slow down."



Advertisements

Latest Economic News

  • Canopy Growth to launch online marijuana store in April

    Economic CBC News
    Canada's biggest publicly traded marijuana company is readying a new online store to hawk its wares, in a move that hints at how legal marijuana sales might soon look. Canopy Growth Corp., which owns the Tweed, Mettrum, and Bedrocan brands of medical marijuana, will launch the Tweed Main Street store in the first half of April. Source
  • Strike averted as Purolator, Teamsters reach tentative agreement

    Economic CTV News
    MISSISSAUGA, Ont. - Purolator says it has reached a tentative contract agreement with Teamsters Canada ahead of today's strike deadline. The company says it is returning to normal operations and again accepting shipments after stopping them on Tuesday. Source
  • A 'hard Brexit' creates uncertainty for Canada on what's next for trade

    Economic CBC News
    As the United Kingdom triggers divorce negotiations with the European Union, Canadians are watching closely to see if this split can be amicable. If it's adversarial, and the Brexit terms are harsh, businesses may need to bail quickly or risk getting burned. Source
  • Asian stocks weak as investors weigh U.S. data, Brexit plans

    Economic CTV News
    HONG KONG -- Asian stocks were listless Wednesday as investors weighed strong U.S. economic reports against uncertainty as Britain readies a formal request to leave the European Union. KEEPING SCORE: Tokyo's benchmark Nikkei 225 index was less than 0.1 per cent lower at 19,194.20 while South Korea's Kospi was flat at 2,163.54. Source
  • Barrick, Goldcorp joining forces to work on projects in Chile

    Economic CTV News
    TORONTO - Two of Canada's biggest gold companies are creating a new joint venture to advance several mining projects clustered in northern Chile. The joint venture will be owned equally by Toronto-based Barrick Gold Corp. Source
  • What makes a cyberattack? Experts lobby to restrict the term

    Economic CTV News
    LONDON -- When U.S. senator John McCain told Ukrainian television that the allegedly Russian-backed breach of the Democratic National Committee's server was "an act of war," Michael Schmitt cringed. Schmitt, a professor of law at the U.S. Source
  • CEO of International Air Transport Association criticizes electronics device ban

    Economic CTV News
    MONTREAL -- The head of the International Air Transport Association says it's difficult to understand how banning electronic devices in carry-on baggage on flights will improve security. In a prepared text of a speech Tuesday, IATA CEO Alexandre de Juniac called on governments to work with the transport industry to ensure passengers aren't separated from their laptops, tablets and other devices. Source
  • Former Valeant CEO suing company over unpaid shares

    Economic CBC News
    Former Valeant Pharmaceuticals CEO Michael Pearson is suing his former employer for breach of contract for failing to deliver more than three million shares and consulting fees. In a lawsuit filed Monday in the U.S., Pearson alleges that Valeant breached his separation agreement by refusing to hand over 580,676 restricted share units and about 2.4 million performance share awards he was granted. Source
  • Cruise line stops port calls at Mexican resort of Acapulco

    Economic CTV News
    MEXICO CITY - The U.S. cruise ship line Holland America says it has halted port calls at Mexico's troubled resort city of Acapulco and will sail to other destinations in the country "due to recent security concerns. Source
  • Home Capital shares dive after company terminates CEO

    Economic CBC News
    Shares of Home Capital Group Inc. traded down more than seven per cent on the TSX on Tuesday, a day after the company said it had terminated its top executive. Home Capital announced Monday after stock markets had closed that that Martin Reid, its president and CEO, was out, effective immediately. Source