Netflix chief says 2016 will bring emphasis on family shows

PASADENA, Calif. -- Netflix says it will make a special effort to produce programming for children and families, with the streaming service offering 20 new programs in the category this year led by the Feb.

See Full Article

26 premiere of the "Fuller House" remake.

Ted Sarandos, Netflix chief content officer, said Sunday that there's not enough of this programming on traditional TV right now. The emphasis also coincides with Netflix's broadening subscriber base -- it's more than 19-year-old boys clicking onto the service now.

The streaming service is in only its fourth season of making original content with deep pockets that have made traditional TV networks envious. Sarandos, who said Netflix will spend $5 billion on content this year, aggressively fought back against recent criticism from rivals.

The remake of the popular "Full House" is highly anticipated. The network on Friday also made available new episodes of the teen-focused series "Degrassi." Jim Henson's company is making "Word Party," a show for preschoolers, and "Lost & Found Music Studios," premiering in April, is about striving teenage musicians. Also in April, the animated "Kong: King of the Apes" will update the King Kong series.

"The Get Down," a series starting this summer about the formative days of rap music, could appeal to both youngsters and their parents.

Netflix said it has 43 million subscribers in the United States, or more than a third of households with television, and 70 million worldwide. It has steadfastly refused to detail how many people watch their original programs, leading a rival to try and pull back the curtain this week.

NBC researchers said they used audio measurements from Symphony Advanced Media to estimate viewership for some Netflix programs. For instance, NBC said the comedy "Master of None" was seen 3.9 million times by viewers ages 18-to-49 over a 35-day period, while "Marvel's Jessica Jones" had 4.8 million youthful viewers during the same stretch of time. NBC argued this meant Netflix wasn't a serious threat to its business.

Sarandos said NBC released "remarkably inaccurate data that does not reflect any reality that we track," and said Netflix doesn't measure viewership in the 18-to-49-year-old demographic. He said NBC probably took the time to talk about Netflix "because it's more fun than talking about NBC's ratings."

He did not, however, release any specific data to dispute what NBC said.

One thing not in Netflix's immediate future: live programming, including news or sports. While Netflix has the technical ability to deliver live programming, it would muddle the company's chief marketing message that viewers can watch whatever they want whenever they want.

Sarandos also needled John Landgraf, CEO of the FX Networks, who complained Saturday of Netflix's big programming budget and has suggested that there are too many television shows being made for consumers to get a grip on.

"Is there too much TV?" Sarandos asked. "We don't think there's too much TV, and if there is too much TV, somebody else has to slow down."



Advertisements

Latest Economic News

  • Yellen to step down from Federal Reserve board

    Economic CBC News
    Janet Yellen is submitting her resignation from the Federal Reserve board to President Donald Trump, announcing that she will leave the board when her successor Jerome Powell is sworn in as Fed chairman. Yellen says that she will "do my utmost" to make sure that there is a smooth transition to Powell, who was tapped by Trump on Nov. Source
  • Loblaws' latest consumer loyalty pitch: $9.99 a month for premium perks

    Economic CBC News
    Loblaws is launching a fee-based subscription program targeting its existing loyalty program members that sweetens the pot for them in terms of rewards, in exchange for an ongoing fee. For $9.99 a month — or $99 a year — a new program the retailer is launching today called PC Insiders will give people who sign up discounts and reward points across many of the chain's stores, both in-person and online. Source
  • Uber Canada's service animal policy criticized by some disability rights advocates

    Economic CTV News
    TORONTO -- Uber Canada has launched a new policy on how its drivers deal with customers who have service animals, but some disability rights advocates say exemptions built into the rules could still lead to discrimination. Source
  • Credit card manipulator reveals point-hogging strategy

    Economic CTV News
    Bank tellers may have rolled their eyes when Avery Campbell started depositing grocery bags full of collectable coins into his account. But he had the last laugh over champagne and caviar while flying first-class to five-star resorts. Source
  • N.B. inks deal with company to provide marijuana for recreational users

    Economic CTV News
    ATHOLVILLE, N.B. -- New Brunswick says it has become the first province to fully secure its supply of recreational marijuana. It announced a memorandum of understanding with Zenabis to provide four million grams of cannabis and derivative products with a retail value of about $40 million. Source
  • Alibaba takes $2.9 billion stake in food retailer

    Economic CTV News
    Alibaba said on Monday it would take a major stake in one of China's top food sellers for US$2.9 billion as the e-commerce giant expands further into the retail world. China's largest e-commerce platform has invested heavily in recent years to connect its online and offline portfolio of businesses, taking stakes in several Chinese grocers, shopping malls, and department stores. Source
  • Nebraska to finally decide on Keystone XL today, the last major hurdle

    Economic CBC News
    Nebraska regulators will announce their decision on Monday on whether to approve TransCanada Corp's Keystone XL pipeline route through the state, the last big hurdle for the long-delayed project. Just days ago, TransCanada's existing Keystone system spilled 5,000 barrels in South Dakota and pipeline opponents said the spill highlighted the risks posed by the proposed XL expansion. Source
  • Nebraska approves TransCanada Corp.'s Keystone XL pipeline

    Economic CBC News
    Nebraska regulators will announce their decision on Monday on whether to approve TransCanada Corp's Keystone XL pipeline route through the state, the last big hurdle for the long-delayed project. Just days ago, TransCanada's existing Keystone system spilled 5,000 barrels in South Dakota and pipeline opponents said the spill highlighted the risks posed by the proposed XL expansion. Source
  • Nebraska approves 'alternative route' for TransCanada Corp.'s Keystone XL pipeline

    Economic CBC News
    Nebraska regulators will announce their decision on Monday on whether to approve TransCanada Corp's Keystone XL pipeline route through the state, the last big hurdle for the long-delayed project. Just days ago, TransCanada's existing Keystone system spilled 5,000 barrels in South Dakota and pipeline opponents said the spill highlighted the risks posed by the proposed XL expansion. Source
  • Nebraska to finally decide on Keystone XL Monday, the last major hurdle

    Economic CBC News
    Nebraska regulators will announce their decision on Monday on whether to approve TransCanada Corp's Keystone XL pipeline route through the state, the last big hurdle for the long-delayed project. Just days ago, TransCanada's existing Keystone system spilled 5,000 barrels in South Dakota and pipeline opponents said the spill highlighted the risks posed by the proposed XL expansion. Source