- Category: Economic
- Published Thursday, December 31, 2015
- CTV News
The final weekday edition of the French-language newspaper La Presse has rolled off the presses, marking the end of an era in paper-format news.
Montreal-based La Presse, Quebec’s second-largest French-language newspaper, is going all-digital in 2016, with the exception of a Saturday print edition.
The newspaper, which was founded in 1884, has seen advertising revenue decrease 60 per cent over the last decade, as its readership declined.
But the newpaper’s app, La Presse Plus, attracts nearly 250,000 readers per day, which is about three times as many as the paper edition.
Ad sales for the newspaper’s app have also been outperforming the paper version.
La Presse is well-positioned to make the leap to all-digital, as a French-language digital paper means less competition for readers.