Sazerac drops 'Fireball' suit against Jack Daniel's

LOUISVILLE, Ky. -- Heated competition between producers of cinnamon whiskeys has cooled off in the courtroom, with Sazerac dropping its lawsuit against Jack Daniel's.

See Full Article

Sazerac -- whose brands include the long-established Fireball Cinnamon Whisky -- had accused its rival of trademark infringement by using the term "Fireball" in online advertising for cinnamon-flavoured Jack Daniel's Tennessee Fire.

The legal fight ended quietly Monday when Sazerac filed a motion in federal court in Kentucky to voluntarily drop its claims. Sazerac's decision came just before Jack Daniel's -- the flagship brand of Brown-Forman Corp. -- was required to respond to the lawsuit.

Sazerac's motion did not say why it was dropping the case. Company spokeswoman Amy Preske said both parties reached an agreement, but she declined further comment. Sazerac's motion said a court order wasn't needed to end the case since Jack Daniel's had not filed an initial response or a motion for summary judgment.

Brown-Forman spokesman Phil Lynch said Tuesday the company was pleased to have settled the dispute but had no further comment.

Brown-Forman has increased sales for its popular Jack Daniel's Tennessee Whiskey brand by developing flavoured line extensions. In the past year, the Louisville-based spirits company expanded its Tennessee Fire version across the country.

Last month, Sazerac accused Jack Daniel's of infringing on its trademark with the marketing campaign for Tennessee Fire.

Specifically, the lawsuit said Jack Daniel's violated the Sazerac trademark by using the "Fireball" term in Google advertisements. The result was that "consumers searching for Sazerac's Fireball product would instead encounter advertisements for Tennessee Fire as the first search result," the suit said.

The suit accused Jack Daniel's of trying to tap into the success of the Sazerac product and to create consumer confusion.

Sazerac had asked a federal judge to block Jack Daniel's from using "Fireball" in any of its marketing, distribution or sales.

In its second-quarter earnings report this month, Brown-Forman pointed to the success of Tennessee Fire and Jack Daniel's Tennessee Honey for expanding underlying net sales for the entire Jack Daniel's lineup in the first half of the company's fiscal year.



Advertisements

Latest Economic News

  • Why do you need a pet insurance, right here, right now

    Economic 24news
    Many Canadians would consider their pets as a part of their immediate, granular, family. Although some professionals think it’s not healthy, that’s the way life is in the twenty first century; There is a steep decline in the birth rate globally, with Japan leading the pack, and pets are filling in the void.
  • 'Explosive' U.S. oil output growth seen outpacing Saudis, Russia

    Economic CBC News
    U.S. oil production is booming and is forecast to top that of heavyweight Saudi Arabia and rival Russia this year, a global energy agency said Friday. The International Energy Agency said in its monthly market report that U.S. Source
  • Statistics Canada says manufacturing sales hit record high in November

    Economic CBC News
    Canadian manufacturing sales hit a record high in November, driven by sales of transportation equipment, petroleum and coal products and the chemical industry, Statistics Canada said Friday. The agency said manufacturing sales climbed 3.4 per cent to $55.5 billion. Source
  • Tilray inks deal with Shoppers Drug Mart to sell medical cannabis — if Feds give OK

    Economic CBC News
    Licensed marijuana producer Tilray Canada Ltd. has signed a deal to become a medical cannabis supplier to Shoppers Drug Mart. Subject to Health Canada's approval of Shoppers Drug Mart's application to dispense medical marijuana, Tilray will supply the retailer with Tilray branded medical cannabis products. Source
  • Amazon boosts monthly Prime membership fees by 20 per cent

    Economic CTV News
    NEW YORK -- Amazon is raising the price of its Prime membership monthly plan by nearly 20 per cent. The fee of US$99 for an annual membership will not change, the company said Friday. The online retailer had added the monthly payment option about two years ago as a way to hook shoppers -- especially during the holiday season -- who wanted faster free shipping, but didn't want to commit to an annual fee. Source
  • Manufacturing sales hit record high in November: Statistics Canada

    Economic CTV News
    OTTAWA -- Statistics Canada says manufacturing sales rose 3.4 per cent to a record high of $55.5 billion in November. The agency says the gain was mainly due to higher sales in the transportation equipment, petroleum and coal product and chemical industries. Source
  • Coke vows to cut waste over global 'packaging problem'

    Economic CTV News
    ATLANTA -- Recognizing a global waste problem, Coca-Cola will attempt to collect and recycle a bottle or can for every one that it sells within 12 years. CEO James Quincey says The Coca-Cola Co. Source
  • An Amazon HQ in Toronto makes sense — but what about Trump?

    Economic CBC News
    Amazon.com Inc's inclusion of Canada's largest city on a list of 20 finalists for a massive new campus could escalate tensions between the tech giant and U.S. President Donald Trump. Amazon said on Thursday that Toronto and 19 U.S. Source
  • Stocks rise despite looming U.S. government closure

    Economic CTV News
    HONG KONG -- Stock markets rose Friday as investors looked past the threat of a U.S. federal government shutdown and focused on a strong underlying economy. The price of oil fell on a report saying U.S. Source
  • Amazon rejection a wake-up call for Calgary's high-tech hopes

    Economic CBC News
    Considering Calgary's size, Jay Gohill didn't think his city had much of a chance to land Amazon's coveted second headquarters. For Gohill's tech company, it's probably a good thing. He's president of Arcurve, a software company with 65 employees in Calgary and Houston with clients in energy, transportation and health, among other industries. Source