Reebok agrees to stop claiming hockey helmets prevent head injuries

OTTAWA - Reebok-CCM will stop making certain claims about the protection provided by one of its hockey helmets and similar products under an agreement with the Competition Bureau.

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The federal agency says it found that the company's advertisements for its CCM Resistance hockey helmet used words, images and videos that implied it would protect players from head injuries such as concussions.

The hockey equipment manufacturer had conducted testing on the helmet, but the bureau says the testing was not sufficient to support such marketing claims.

The Competition Bureau says in a news release that according to current scientific research, it is unclear what role a hockey helmet can play in protecting players from concussions.

Competition commissioner John Pecman says Reebok-CCM co-operated with the bureau's investigation.

Reebok-CCM also agreed to donate $475,000 worth of sports equipment to a Canadian charity and to pay $30,000 towards the cost of the investigation.


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