'On fleek': School board's Twitter account mocks 'no snow day' complaints

When the flakes start to fly, every child craves a snow day.

But when it doesn’t happen and hopes are dashed, students can get a little testy.

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The Peel District School Board is responding to all that youthful angst on Twitter with grace and humour.

Following an overnight snowstorm Wednesday, the Peel School Board had some fun on Twitter, posting GIFs and using pop culture references to break the “bad” news to students:

Forecast must call for sunshine tomorrow. *crickets* pic.twitter.com/zhztIekQzn

— Peel School Board (@PeelSchools) March 3, 2016

Oh darn. #SnowDaypic.twitter.com/A6YGVSdQCS

— Peel School Board (@PeelSchools) March 2, 2016

Listen, I get that you may be upset, but why would you ever want to say anything rude to me? Me? #DontBeAMeaniepic.twitter.com/tG1IebYt2P

— Peel School Board (@PeelSchools) March 2, 2016

Carla Pereira, manager of communications for PDSB, said the team behind the social media account makes sure they are being “appropriate” with the students, and vice versa.

“Urban dictionary is our best friend when it comes to how we use the account and what students are tweeting at us,” Pereira said in an interview on CTV’s Canada AM on Thursday.

“We have a lot of fun,” Pereira said. “The new GIF button on Twitter is our new best friend because it really helps us connect with our students.”

No snow day complaints are also a teachable moment.

“We live in Canada, it’s winter,” Pereira said. “Municipalities and towns are prepared for snowfall and they’re out clearing the roads and so we can open on days where if you look out your window, there might be a little bit of snow.”

However, Pereira said that they encourage parents to decide whether it is safe to get their children to school and added that there is a protocol in place for staff if they don’t think they can get to school safely due to inclement weather.

Pereira said her team enjoys engaging with the students. “We listen to Drake, so it’s not like it’s outside of our norm.

“If we do that, we connect with kids, they’re more likely to share information if they think it’s clever, or funny or ‘on fleek’,” Pereira said with a laugh. “It’s a good time.”



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