'Help Kenya, Not Kanye' campaign promotes Edmonton-based charity

An Edmonton-based charity devoted to providing support to orphans affected by HIV/AIDS is an inadvertent beneficiary of an online campaign to “Help Kenya, not Kanye.

See Full Article

After seeing tweets from singer Kanye West asking for help paying a $53-million debt, an online crowdfunding campaign was launched to encourage consumers to re-direct spending away from Kanye West-related merchandise to charities that benefit people in Kenya.

The campaign highlights the cost of Kanye merchandise, comparing it to the cost of various charitable initiatives helping to provide the impoverished people in Kenya with necessities such as food, water and homes.

One of the initiatives listed on the website is One Child’s Village, a charity based out of Edmonton.

Todd Lorrentz, managing director of One Child’s Village, said that he was unaware that the charity was being featured on the website until he received an email last week requesting information about the organization.

“I thought it was a spam email at first, and did some research after that, and soon we found out we were part of the campaign to Help Kenya, Not Kanye,” Lorrentz said in an interview on CTV’s Canada AM on Wednesday.

On the Help Kenya Not Kanye website, consumers are encouraged to donate to One Child’s Village under a “Famine > Fashion” headline.

“Kanye recently released the new collection for his Yeezus clothing line,” the website states. “Prices are not out yet, but previous sweatshirts have listed at $700. For $700, you can feed an entire school of 200 malnourished Kenyan orphans and their 10 teachers for a month.”

One Child’s Village is a small, volunteer-based operation, so any word-of-mouth publicity is a huge opportunity, Lorrentz said.

The charity has very little by way of overhead costs, which means most of the donor dollars can go directly to the project.

“So it’s really effective but then we also don’t have big marketing budgets and we don’t have a lot of resources,” Lorrentz said, adding support from the public is very important.

“We have the capacity to really take money that comes in in the morning and translate it into food in the evening in Kenya, and be feeding our orphans,” Lorrentz said. “So we can move very quickly, we’re very flexible and it’s something that the public can get behind.”

Lorrentz said, since the launch of “Help Kenya, Not Kanye,” more donations have just “started to trickle in.”

“The campaign is early still but the media has done a lot to really bring this item to the public’s awareness so we’re really hoping that the public will jump on board with this, and help out the kids in Africa,” Lorrentz said.

Other charities that benefit from a donation to Help Kenya Not Kanye include UNICEF, the African Wildlife Foundation and Habitat For Humanity Kenya.



Advertisements

Latest Canada & World News

  • Trump backs efforts to bolster FBI gun checks

    World News CTV News
    WEST PALM BEACH, Fla. -- U.S. President Donald Trump offered support Monday for an effort to strengthen the federal gun background check system as he hunkered down at his private Florida golf course just 40 miles from last week's deadly school shooting. Source
  • Quebec man arrested in 2002 Alberta slaying

    Canada News CTV News
    AIRDRIE, Alta. - A Quebec man has been arrested in the slaying of a 21-year-old woman 16 years ago. The body of Adrienne McColl was found on a rancher's field in February 2002 about 85 kilometres south of Calgary. Source
  • Calgary roller-skating rink closes its doors after more than 5 decades of operation

    Canada News CTV News
    A line of people wrapped around Lloyd’s Recreation on its final day of operation Sunday. Over the past few weeks, thousands of skaters have visited the Calgary roller-skating rink before its official closure after 53 years. Source
  • Toronto firefighter who disappeared in NY, wound up in California returns home

    Canada News CTV News
    TORONTO - The president of the union representing Toronto's firefighters says a fire captain who was found in California after vanishing from a New York state ski slope is back in Canada. Frank Ramagnano says Constantinos (Danny) Filippidis made a brief stop in Lake Placid, N.Y. Source
  • Edmonton woman says she chased down wallet thief, then bought him a coffee

    Canada News CTV News
    A chase turned into a coffee date when an Edmonton woman treated an alleged thief to a beverage shortly after confronting him for stealing a wallet. Tess Aboughoushe said she was out for a run when she heard a woman’s call for help and saw a man take off down the street in broad daylight last week. Source
  • Federal government to fight solitary confinement ruling from B.C. court

    Canada News CTV News
    VANCOUVER -- The British Columbia Civil Liberties Association says the federal government has announced it will appeal a B.C. court decision that finds indefinite solitary confinement is unconstitutional. The ruling was handed down last month following a challenge by the association and the John Howard Society of Canada. Source
  • Quebec man, 49, arrested in 2002 death of Adrienne McColl in Alberta

    Canada News CBC News
    A Quebec man has been arrested in the 2002 death of Adrienne McColl, whose body was found in a rancher's field near Nanton, about 85 kilometres south of Calgary. Gatineau police arrested Stéphane Parent, 49, on Saturday morning as he was on his way to work. Source
  • Porch lights turn on across continent for N.B. teen behind good-deed movement

    Canada News CTV News
    Porch lights have been turning on across North America in honour of a New Brunswick teenager who turned a terminal prognosis into an online movement that inspired acts of kindness around the globe. Rebecca Schofield died of brain cancer in Moncton on Saturday evening at the age of 18. Source
  • Tessa and Scott shown love with doughnut, signs and a big party in Ilderton, Ont.

    Canada News CBC News
    The cheers for Tessa Virtue and Scott Moir may be the loudest in the small southwestern Ontario town where the pair learned to skate. Ilderton is proudly showing its support for the figure skating duo with a sold-out viewing party planned for the last skate of the couple's Olympics careers on Monday night, local time. Source
  • Police arrest 5 who killed orangutan in Borneo with air gun

    World News CTV News
    JAKARTA, Indonesia -- Four Indonesian farmers and a 13-year-old boy admitted they stabbed, clubbed and shot a critically endangered orangutan at least 130 times with an air gun to protect their pineapple crop, police said Monday. Source