'Help Kenya, Not Kanye' campaign promotes Edmonton-based charity

An Edmonton-based charity devoted to providing support to orphans affected by HIV/AIDS is an inadvertent beneficiary of an online campaign to “Help Kenya, not Kanye.

See Full Article

After seeing tweets from singer Kanye West asking for help paying a $53-million debt, an online crowdfunding campaign was launched to encourage consumers to re-direct spending away from Kanye West-related merchandise to charities that benefit people in Kenya.

The campaign highlights the cost of Kanye merchandise, comparing it to the cost of various charitable initiatives helping to provide the impoverished people in Kenya with necessities such as food, water and homes.

One of the initiatives listed on the website is One Child’s Village, a charity based out of Edmonton.

Todd Lorrentz, managing director of One Child’s Village, said that he was unaware that the charity was being featured on the website until he received an email last week requesting information about the organization.

“I thought it was a spam email at first, and did some research after that, and soon we found out we were part of the campaign to Help Kenya, Not Kanye,” Lorrentz said in an interview on CTV’s Canada AM on Wednesday.

On the Help Kenya Not Kanye website, consumers are encouraged to donate to One Child’s Village under a “Famine > Fashion” headline.

“Kanye recently released the new collection for his Yeezus clothing line,” the website states. “Prices are not out yet, but previous sweatshirts have listed at $700. For $700, you can feed an entire school of 200 malnourished Kenyan orphans and their 10 teachers for a month.”

One Child’s Village is a small, volunteer-based operation, so any word-of-mouth publicity is a huge opportunity, Lorrentz said.

The charity has very little by way of overhead costs, which means most of the donor dollars can go directly to the project.

“So it’s really effective but then we also don’t have big marketing budgets and we don’t have a lot of resources,” Lorrentz said, adding support from the public is very important.

“We have the capacity to really take money that comes in in the morning and translate it into food in the evening in Kenya, and be feeding our orphans,” Lorrentz said. “So we can move very quickly, we’re very flexible and it’s something that the public can get behind.”

Lorrentz said, since the launch of “Help Kenya, Not Kanye,” more donations have just “started to trickle in.”

“The campaign is early still but the media has done a lot to really bring this item to the public’s awareness so we’re really hoping that the public will jump on board with this, and help out the kids in Africa,” Lorrentz said.

Other charities that benefit from a donation to Help Kenya Not Kanye include UNICEF, the African Wildlife Foundation and Habitat For Humanity Kenya.



Advertisements

Latest Canada & World News

  • Arkansas man died after jail denied medical help: lawsuit

    World News CTV News
    HOUSTON -- The family of an Arkansas man has filed a federal lawsuit in Texas accusing a for-profit jail and at least 12 guards and nurses of denying him adequate medical care as his health worsened and leaving him to die in his cell. Source
  • Death row pit bull now a top cop

    World News Toronto Sun
    Things were not looking good for Apollo. The pit bull was on death row near Seattle, WA, on the verge of being euthanized when a miracle happened. Abandoned, the friendly dog was considered unadoptable, Inside Edition reports. Source
  • Jordan's Principle could have prevented Ontario suicides, rights tribunal says

    Canada News CBC News
    The Canadian Human Rights Tribunal says the federal government's failure to fully implement Jordan's Principle may have contributed to the suicides of two teenagers in Wapekeka First Nation earlier this year. The principle lays out how to proceed when a jurisdictional dispute arises over paying for services to First Nations children, saying the first government to be contacted should pay, with arguments over jurisdiction to be sorted out later. Source
  • Girl, 16, arrested in connection with Ottawa homicide

    Canada News CTV News
    OTTAWA - Police in Ottawa say they've arrested a 16-year-old girl and are still looking for a boy and a man in a homicide investigation. They say the girl turned herself in on Friday morning. Source
  • If FBI wants to talk to Jared Kushner about Russian contacts, lawyer says he's ready [Video]

    World News Toronto Sun
    WASHINGTON - If the FBI wants to talk to Jared Kushner about his Russian contacts, they won’t have to track down the president’s son-in-law. Amid reports the FBI is scrutinizing Kushner’s encounters, his lawyer says he stands ready to talk to federal investigators as well as Congress about his contacts and his role in Donald Trump’s 2016 campaign. Source
  • Vancouver model misidentified as Manchester bomber's sister

    Canada News Toronto Sun
    A Vancouver model has set the record straight after mistakenly being linked to the Manchester, England, bombing at an Ariana Grande concert this week. Janice Joostema spoke to Global News BC to explain how she was incorrectly identified by two Italian newspapers as the sister of the suicide bomber. Source
  • Saskatchewan man charged over online threats against PM Trudeau

    Canada News CTV News
    SASKATOON -- A Saskatchewan man is facing charges after online threats were made against Prime Minister Justin Trudeau. Mounties say New Brunswick RCMP notified the National Security Enforcement Section in March about alleged threats on social media, but there was no direct contact between the suspect and Trudeau. Source
  • Video shows Ontario hunter 'slapped around' by bear

    Canada News CTV News
    A northern Ontario hunter who was looking to bag a black bear ended up being “slapped around” by one instead. Richard Wesley was hunting with a bow and arrow in Fire River, Ont., when he spotted a bear coming toward him on a road. Source
  • Canada Post has unveiled new Eid stamp commemorating Muslim festivals

    Canada News Toronto Sun
    Canada Post announced a stamp to commemorate the Muslim festivals of Eid al-Fitr and Eid al-Adha just in time for the holy month of Ramadan. The unveiling was made on Tuesday at simultaneous events in Montreal and Richmond Hill, Ont. Source
  • Toronto to keep funding Pride parade amid controversy over police participation

    Canada News CTV News
    TORONTO - Canada's largest Pride parade will continue to receive an annual grant from the City of Toronto despite calls to cut the funding over a decision to ban uniformed police officers from the event. Source