'Help Kenya, Not Kanye' campaign promotes Edmonton-based charity

An Edmonton-based charity devoted to providing support to orphans affected by HIV/AIDS is an inadvertent beneficiary of an online campaign to “Help Kenya, not Kanye.

See Full Article

After seeing tweets from singer Kanye West asking for help paying a $53-million debt, an online crowdfunding campaign was launched to encourage consumers to re-direct spending away from Kanye West-related merchandise to charities that benefit people in Kenya.

The campaign highlights the cost of Kanye merchandise, comparing it to the cost of various charitable initiatives helping to provide the impoverished people in Kenya with necessities such as food, water and homes.

One of the initiatives listed on the website is One Child’s Village, a charity based out of Edmonton.

Todd Lorrentz, managing director of One Child’s Village, said that he was unaware that the charity was being featured on the website until he received an email last week requesting information about the organization.

“I thought it was a spam email at first, and did some research after that, and soon we found out we were part of the campaign to Help Kenya, Not Kanye,” Lorrentz said in an interview on CTV’s Canada AM on Wednesday.

On the Help Kenya Not Kanye website, consumers are encouraged to donate to One Child’s Village under a “Famine > Fashion” headline.

“Kanye recently released the new collection for his Yeezus clothing line,” the website states. “Prices are not out yet, but previous sweatshirts have listed at $700. For $700, you can feed an entire school of 200 malnourished Kenyan orphans and their 10 teachers for a month.”

One Child’s Village is a small, volunteer-based operation, so any word-of-mouth publicity is a huge opportunity, Lorrentz said.

The charity has very little by way of overhead costs, which means most of the donor dollars can go directly to the project.

“So it’s really effective but then we also don’t have big marketing budgets and we don’t have a lot of resources,” Lorrentz said, adding support from the public is very important.

“We have the capacity to really take money that comes in in the morning and translate it into food in the evening in Kenya, and be feeding our orphans,” Lorrentz said. “So we can move very quickly, we’re very flexible and it’s something that the public can get behind.”

Lorrentz said, since the launch of “Help Kenya, Not Kanye,” more donations have just “started to trickle in.”

“The campaign is early still but the media has done a lot to really bring this item to the public’s awareness so we’re really hoping that the public will jump on board with this, and help out the kids in Africa,” Lorrentz said.

Other charities that benefit from a donation to Help Kenya Not Kanye include UNICEF, the African Wildlife Foundation and Habitat For Humanity Kenya.



Advertisements

Latest Canada & World News

  • Hope fades in search for missing after Somalia attack kills more than 300

    World News CTV News
    MOGADISHU, Somalia -- Anguished families scoured Somalia's capital Tuesday in search of scores still missing from Saturday's bomb blast that killed more than 300 people in one of the world's deadliest attacks in years. Sitting outside a hospital mortuary, Hodan Ali quietly looked for her missing brother by showing people his photo on the screen of her mobile phone. Source
  • Innovation Minister Navdeep Bains and Trade Minister François-Philippe Champagne on the future of aerospace in Canada LIVE

    Canada News CBC News
    Smoking costs 45,400 lives, $16.2B in a year, study finds Source
  • Mi'kmaq playwright and actor Cathy Elliott struck and killed by car in Ontario

    Canada News CBC News
    Canada's performing arts community is mourning the loss of an Indigenous playwright who shared a piece of the nation's dark history through musical theatre. Award-winning artist Cathy Elliott of the Sipekne'katik Mi'kmaq First Nation in Nova Scotia, was a modern day renaissance woman who wore many creative hats for her work in composing, playwriting and acting. Source
  • Debit machine 'giving terminal' in Newfoundland church sparks debate

    Canada News CTV News
    In the age of e-transfers and tap-and-go credit cards, a Newfoundland church has brought in a wireless debit machine in hopes of modernizing the age-old tradition of the collection plate. The so-called “giving terminal” has been met with mixed reviews since it was introduced at St. Source
  • Israel says no to Palestinian peace talks with Hamas part of government unless conditions met

    World News Toronto Sun
    JERUSALEM — Israel said Tuesday it would not conduct diplomatic negotiations with a Palestinian government that includes a role for the militant Hamas group, laying down a significant potential roadblock to already complicated Palestinian reconciliation efforts. Prime Minister Benjamin Netanyahu’s office said there would be no talks with the Palestinians unless Hamas agrees to a series of conditions it is unlikely to accept, including recognizing Israel and agreeing to disarm. Source
  • Wind-whipped grass fire prompts emergency alerts in southern Sask., Alta.

    Canada News CTV News
    MEDICINE HAT, Alta. - Residents in a southwestern Saskatchewan town and rural municipality are being ordered to leave immediately because of a grass fire being driven towards their homes by strong winds. SaskAlert says a wildfire has the potential to cause serious problems in the town of Burstall and the southern part of the RM of Deerforks. Source
  • Bullet holes found after road rage incident in Pickering, Ont.

    Canada News CTV News
    PICKERING, Ont. -- Police are trying to identify a vehicle and several suspects after shots were fired during a road rage incident in Pickering, Ont. They say the driver of a vehicle became involved in an incident with another driver late Sunday night. Source
  • TSB investigating collision between drone and plane in Quebec

    Canada News CTV News
    MONTREAL -- The Transportation Safety Board of Canada is investigating last week's collision between a drone and a commercial aircraft near Quebec City. The Beech King Air A100 with two crew members and six passengers was approaching Quebec City airport last Thursday when it struck the drone at an altitude of 1,500 feet. Source
  • Greenpeace plane crashes in northern Brazil, killing 1

    World News CTV News
    SAO PAULO -- Greenpeace says a small plane carrying five people crashed in Brazil's Amazon rain forest, killing one. A spokeswoman for the environmental group says the plane crashed Tuesday near the city of Manaus, capital of the northern state of Amazonas. Source
  • Bipartisan breakthrough in U.S. Senate to shore up Obamacare

    World News CBC News
    Key U.S. senators reached a breakthrough deal Tuesday on resuming federal payments to health insurers that President Donald Trump has halted. Insurers had warned that unless the money is quickly restored, premiums will go up. At the White House, the president spoke favourably about the bipartisan compromise, which is still likely to face opposition in Congress. Source