B.C. university apologizes for sexist 'sweater video'

Simon Fraser University is apologizing and promising an investigation after it emailed staff a video that faculty say is obviously sexist.

See Full Article

The video advertisement features a professor named Mrs. Pinkham who is visited in her office by a male student named Chad.

After Chad compliments Mrs. Pinkham on her form-fitting sweater, she looks confused at first, but after looking down towards her chest, giggles and says thanks.

After that, she can be seen turning down her thermostat so she has an excuse to wear the sweater.

Text on the screen says “Saving energy is sexy.” The video was made to promote “National Sweater Day,” a World Wildlife Federation energy saving initiative in which staff are being challenged to turn down the heat.

Senior Physics Lecturer Sarah Johnson says she can’t believe SFU would put out an ad “so clearly sexist and offensive and demeaning to female faculty.”

Johnson points out that not only does it objectify the female professor, it also shows her playing solitaire instead of doing serious work.

Johnson said she really wants to know who was in the room when the ad was pitched and greenlit by SFU administration.

“Who thought that was OK?” she said, adding that some “awareness training” is clearly in order.

SFU spokesperson Kurt Heinrich said that the university regrets posting the video, calling it “inappropriate” and promising an investigation.

“The video in question does not reflect university values,” he said. “SFU really is an institution known for its equitability and inclusivity and we're very aware that this video did not reflect that at all.”

With a report from CTV Vancouver



Advertisements

Latest Canada & World News

  • Lawsuit filed against operators of limo in fatal NY crash

    World News CTV News
    ALBANY, N.Y. -- The operators of a limousine that crashed and killed 20 people in upstate New York were grossly negligent in putting the "dangerous and defective" vehicle on the road, according to a lawsuit filed Monday by one of the victim's parents. Source
  • NATO deputy calls for alliance unity on 'increasingly aggressive Russia'

    Canada News CTV News
    HALIFAX -- NATO's deputy secretary general is making a pitch for alliance unity in the face of what she says are "complex and challenging security issues" that include an "increasingly aggressive Russia." Rose Gottemoeller made the comments in an address today before the NATO Parliamentary Assembly, which is wrapping up after four days in Halifax. Source
  • Nissan chair Carlos Ghosn arrested in financial misconduct probe

    World News CBC News
    Nissan Motor's chair Carlos Ghosn has been arrested and will be dismissed for alleged under-reporting of his income and misuse of company funds, the company said Monday. The Japanese automaker's chief executive Hiroto Saikawa confirmed that Ghosn was arrested after being questioned by prosecutors following his arrival in Japan earlier in the day. Source
  • Outsiders, academy members to pick Nobel Literature winners

    World News CTV News
    COPENHAGEN -- Only half of those who choose the winners of next year's Nobel Prize in literature will be members of the scandal-rocked Swedish Academy that has always previously awarded the prize, the prestigious body said Monday. Source
  • Volcano of Fire, already deadly this year, threatens Guatemalans again

    World News CBC News
    About 4,000 residents fled Guatemala's Volcano of Fire Monday as red-hot rock and ash spewed into the sky and cascaded down the slopes toward an area devastated by a deadly eruption earlier this year. Guatemala's volcanology unit said that explosions from the 3,763-metre high mountain shook homes with "constant sounds similar to a train locomotive. Source
  • Ont. woman who livestreamed her chemo session dies from cancer

    Canada News CTV News
    A Windsor, Ont. woman who livestreamed her chemotherapy session has died, according to a family statement on Facebook. Michelle Prince’s spouse, former Windsor, Ont. mayor Eddie Francis, said she died early Sunday morning, five years after her cancer diagnosis, according to a note on Prince’s personal social media page. Source
  • Toronto police charge 6 students in St. Michael's College School investigation

    Canada News CBC News
    Toronto police have charged six students in connection with an alleged sexual assault at St. Michael's College School. Deputy Chief James Ramer said five students turned themselves in on Monday, while another was arrested on his way to school. Source
  • Six students arrested, charged in St. Michael's investigation

    Canada News CTV News
    TORONTO -- Toronto police have confirmed six teens have been arrested and charged in connection with an alleged sexual assault at an all-boys private school in Toronto.WATCH LIVE: Police update on Toronto private school assault allegations investigation Source
  • Taiwan president defends pro-independence film award winner

    World News CTV News
    BEIJING -- Taiwan's president expressed her support for the prestigious Golden Horse film awards after a pro-Taiwan independence director's speech ignited controversy in mainland China. "We have never accepted the term 'Chinese Taiwan,"' Tsai Ing-wen said in a Facebook post Sunday. Source
  • Caught on camera: Stepbrothers tail suspected impaired driver

    Canada News CTV News
    Two stepbrothers from the Toronto area recorded video as they followed a suspected drunk driver while on the phone with a 911 operator. The video was taken Friday night in Richmond Hill, Ont. It shows a white car performing multiple dangerous manoeuvres, including stopping in a live lane and swerving into oncoming traffic. Source