B.C. university apologizes for sexist 'sweater video'

Simon Fraser University is apologizing and promising an investigation after it emailed staff a video that faculty say is obviously sexist.

See Full Article

The video advertisement features a professor named Mrs. Pinkham who is visited in her office by a male student named Chad.

After Chad compliments Mrs. Pinkham on her form-fitting sweater, she looks confused at first, but after looking down towards her chest, giggles and says thanks.

After that, she can be seen turning down her thermostat so she has an excuse to wear the sweater.

Text on the screen says “Saving energy is sexy.” The video was made to promote “National Sweater Day,” a World Wildlife Federation energy saving initiative in which staff are being challenged to turn down the heat.

Senior Physics Lecturer Sarah Johnson says she can’t believe SFU would put out an ad “so clearly sexist and offensive and demeaning to female faculty.”

Johnson points out that not only does it objectify the female professor, it also shows her playing solitaire instead of doing serious work.

Johnson said she really wants to know who was in the room when the ad was pitched and greenlit by SFU administration.

“Who thought that was OK?” she said, adding that some “awareness training” is clearly in order.

SFU spokesperson Kurt Heinrich said that the university regrets posting the video, calling it “inappropriate” and promising an investigation.

“The video in question does not reflect university values,” he said. “SFU really is an institution known for its equitability and inclusivity and we're very aware that this video did not reflect that at all.”

With a report from CTV Vancouver



Advertisements

Latest Canada & World News

  • B.C. woman plagued by bedbugs on airplane not surprising, says expert

    Canada News CBC News
    A British Columbia woman plagued by bedbugs on a nine-hour flight to London is a victim of the explosive growth in the critters globally, but travellers shouldn't worry they'll become a common feature on planes, says an entomologist. Source
  • Supreme Court, CRA express concern about cellphone trackers after CBC story: documents

    Canada News CBC News
    The Supreme Court of Canada and a senior executive with the Canada Revenue Agency anxiously reached out to Canada's communications spy agency for help after the CBC revealed cellphone tracking technology was being used near Parliament Hill, according to documents. Source
  • Neonatal abstinence syndrome: Small victims in a big opioid crisis

    Canada News CBC News
    Newborns cry, but not like this. Thirteen months ago, Courtney Castonguay held her daughter Emma in her arms as the baby cried incessantly. A "high pitched" cry, Castonguay said, different from the other babies around her at a Hamilton hospital. Source
  • A talking online Mi'kmaq dictionary that helps preserve the language

    Canada News CBC News
    Unsure how to say "Hello" or "Thank you" in Mi'kmaq, never mind something more complex? There's an online resource where you can hear three different Mi'kmaq speakers pronounce nearly 4,000 words, in some cases including their regional variants. Source
  • B.C. woman plagued by bedbugs on flight not surprising: expert

    Canada News CTV News
    VANCOUVER - A British Columbia woman plagued by bedbugs on a nine-hour flight to London is a victim of the explosive growth in the critters globally, but travellers shouldn't worry they'll become a common feature on planes, says an entomologist. Source
  • B.C. woman plagued by bed bugs on flight not surprising: expert

    Canada News CTV News
    VANCOUVER - A British Columbia woman plagued by bedbugs on a nine-hour flight to London is a victim of the explosive growth in the critters globally, but travellers shouldn't worry they'll become a common feature on planes, says an entomologist. Source
  • Final submissions expected at sentencing hearing for La Loche shooter

    Canada News CTV News
    MEADOW LAKE, Sask. - Final submissions are expected today at the sentencing hearing for a teenager who shot and killed four people and injured seven others at a home and a high school in northern Saskatchewan. Source
  • Pentagon faces demands for details on deadly attack in Niger

    World News CTV News
    WASHINGTON - Members of Congress are demanding answers two weeks after an ambush in the African nation of Niger killed four U.S. soldiers, with one top lawmaker even threatening subpoenas. The White House is defending the slow pace of information, saying an investigation will eventually offer clarity about a tragedy that has morphed into a political dispute. Source
  • Off-duty police officer killed in Vegas shooting to be honoured

    World News CTV News
    HENDERSON, Nev. - An off-duty Las Vegas police officer who was killed by a gunman shooting from a hotel into a crowded outdoor concert will be remembered Friday with church and graveside ceremonies and a procession past the site of the Oct. Source
  • N.B. judge to rule on review of manslaughter case against police officers

    Canada News CTV News
    BATHURST, N.B. - A judge will decide today whether to resurrect manslaughter charges against two constables in the police shooting of a New Brunswick businessman. Const. Patrick Bulger and Const. Mathieu Boudreau were charged in the death of 51-year-old Michel Vienneau, who was shot in his vehicle outside the Bathurst train station on Jan. Source