Alberta company selling Rocky mountain air online

An Alberta company is exporting some of the province's fresh mountain air, by compressing it in canisters and selling it online.

See Full Article

Vitality Air sells canisters of air and oxygen, collected from the Rockies in Banff and Lake Louise, company co-founder Troy Paquette said.

Paquette told CTVNews.ca that the idea to sell mountain air started as a bit of a gag, after he and company co-founder, Moses Lam, spoke with some friends who had recently returned from Asia.

The friends mentioned how bad the air quality was overseas, and "how lucky" Albertans are to enjoy good air quality on a daily basis, he said.

"We just decided that it would be fun and nifty to try and sell a bag of air on eBay,” he said, noting that that first bag eventually sold for 99 cents. “From there, that's where the idea spawned.”

The price for a Vitality Air canister of air ranges from $16 to $35. The price for a canister of oxygen starts at $27.99.

According to the company website, all of the canisters are free of CFC's and other propellants, and are 100 per cent recyclable.

Paquette notes that there is a difference between the canisters of air and oxygen.

The air, which is collected from the sites and put into canisters, is mainly intended to be a novelty gift or souvenir and is no different than what you breathe when you visit Banff or Lake Louise, he said.

The oxygen canisters, on the other hand, contain about 95 per cent oxygen and are intended to be used recreationally, similar to how people may visit an oxygen bar, he added.

Popularized in the 1990s, oxygen bars are establishments that sell oxygen for recreational use to enhance wellness. At a typical bar, customers pay to inhale oxygen through masks or plastic tubing, and the bar may offer scented oxygen. Proponents of oxygen bars claim that the practice can help reduce stress and increase energy.

"What we do is offer it in a can, so people can use it on the go," Paquette said, stressing that the oxygen is not intended to be used as a medical device. "Basically, you spray it in your mouth and inhale it."

On the company website, the oxygen canisters are advertised as a way to help users recover from a hangover, enhance their athletic performance and prevent altitude sickness.

While the company has only been selling the canisters for about eight months, Paquette says the response from customers has been positive.

He said many of the customers in Canada are buying the canisters as novelty gifts. However, international customers are buying them to give themselves some "relief" from the heavily polluted air where they reside, he said.

"Overseas, what we're finding is that people are using it just for relief," he said, noting that orders have come in from China, India and Iran.

"One guy said that the air in Beijing right now is 'almost chunky,' so to be able to have a cool, breath of fresh air – for them it's a relief."

He said the company has started to receive distribution requests from China, as the air pollution levels in the country’s capital reaches record levels.



Advertisements

Latest Canada & World News

  • Trudeau, Trump talk trade at G7

    Canada News Toronto Sun
    TAORMINA, Italy — Prime Minister Justin Trudeau met one-on-one with Donald Trump Saturday on the sidelines of the G7 summit in Sicily, where they talked all around an elephant in the room the size and shape of North America. Source
  • Serial killer Todd Kohlhepp slips out of death sentence [Photos]

    World News Toronto Sun
    Todd Kohlhepp had the veneer of a small town real estate salesman. Kind of greasy, a little bit goofy. Central casting stuff. And that’s what he was. But the Spartanburg, South Carolina man is much, much more. Source
  • UK police show photo of concert bomber, ask public for info

    World News Toronto Sun
    MANCHESTER, England — Britain reduced its terrorism threat level a notch, from “critical” to “severe,” as authorities said major progress has been made in unravelling the plot behind the Manchester bombing. More arrests are expected. Prime Minister Theresa May said “a significant amount of police activity” and several arrests had led to the level being lowered. Source
  • Jared Kushner proposed secret back channel with Kremlin: Source

    World News Toronto Sun
    WASHINGTON — U.S. President Donald Trump’s son-in-law and now top White House adviser Jared Kushner proposed a secret back channel between the Kremlin and the Trump transition team during a December meeting with a leading Russian diplomat. Source
  • Trudeau plays media like fiddle!

    Canada News Toronto Sun
    In recent days, CBC.ca and the Guardian newspaper have noted that Prime Minister Justin Trudeau plays the media like a fiddle with pre-arranged photo-ops and stunts. Or rather, two columnists from these media organizations did, meaning their employers’ practice of falling for pre-arranged stunts by Trudeau — along with the rest of the global media, present company included — will continue unabated. Source
  • Conservatives gather to see new leader crowned tonight

    Canada News CBC News
    Conservatives crown a new leader tonight to take the party into the next electoral battle against Justin Trudeau's Liberals in 2019. Staggered ballot-by-ballot results will be announced at the Toronto Congress Centre, site of the party's leadership convention, after a short tribute to outgoing interim leader Rona Ambrose at 5 p.m. Source
  • Conservative leadership wide open after 2nd round

    Canada News CBC News
    Conservatives crown a new leader tonight to take the party into the next electoral battle against Justin Trudeau's Liberals in 2019. Staggered ballot-by-ballot results will be announced at the Toronto Congress Centre, site of the party's leadership convention, after a short tribute to outgoing interim leader Rona Ambrose at 5 p.m. Source
  • Quebec police search for suspect after toddler dies in hit-and-run

    Canada News CTV News
    SAINT-CONSTANT, Que. -- Police are searching for a suspect after a two-year-old boy was killed in a hit-and-run south of Montreal Saturday morning. The incident occurred in Saint-Constant, on Montreal's South Shore. Police say they believe the child escaped his parents' attention and got out of the backyard where he'd been playing. Source
  • Terminally ill Calgary woman who had wedding after diagnosis dies: foundation

    Canada News CTV News
    When Micah Repato learned that her cancer diagnosis was terminal, she decided to forego palliative care and instead spend her last few weeks celebrating her life with loved ones. With the help of a Calgary non-profit, the 25-year-old marked her birthday and Christmas in the same week, with family and friends flying in from across North America to celebrate. Source
  • Jared Kushner wanted a back channel with Russia: reports

    World News CBC News
    U.S. President Donald Trump's son-in-law and now top White House adviser Jared Kushner reportedly proposed setting up a secret back channel between the Kremlin and the Trump transition team during a December meeting with a leading Russian diplomat. Source