Alberta company selling Rocky mountain air online

An Alberta company is exporting some of the province's fresh mountain air, by compressing it in canisters and selling it online.

See Full Article

Vitality Air sells canisters of air and oxygen, collected from the Rockies in Banff and Lake Louise, company co-founder Troy Paquette said.

Paquette told CTVNews.ca that the idea to sell mountain air started as a bit of a gag, after he and company co-founder, Moses Lam, spoke with some friends who had recently returned from Asia.

The friends mentioned how bad the air quality was overseas, and "how lucky" Albertans are to enjoy good air quality on a daily basis, he said.

"We just decided that it would be fun and nifty to try and sell a bag of air on eBay,” he said, noting that that first bag eventually sold for 99 cents. “From there, that's where the idea spawned.”

The price for a Vitality Air canister of air ranges from $16 to $35. The price for a canister of oxygen starts at $27.99.

According to the company website, all of the canisters are free of CFC's and other propellants, and are 100 per cent recyclable.

Paquette notes that there is a difference between the canisters of air and oxygen.

The air, which is collected from the sites and put into canisters, is mainly intended to be a novelty gift or souvenir and is no different than what you breathe when you visit Banff or Lake Louise, he said.

The oxygen canisters, on the other hand, contain about 95 per cent oxygen and are intended to be used recreationally, similar to how people may visit an oxygen bar, he added.

Popularized in the 1990s, oxygen bars are establishments that sell oxygen for recreational use to enhance wellness. At a typical bar, customers pay to inhale oxygen through masks or plastic tubing, and the bar may offer scented oxygen. Proponents of oxygen bars claim that the practice can help reduce stress and increase energy.

"What we do is offer it in a can, so people can use it on the go," Paquette said, stressing that the oxygen is not intended to be used as a medical device. "Basically, you spray it in your mouth and inhale it."

On the company website, the oxygen canisters are advertised as a way to help users recover from a hangover, enhance their athletic performance and prevent altitude sickness.

While the company has only been selling the canisters for about eight months, Paquette says the response from customers has been positive.

He said many of the customers in Canada are buying the canisters as novelty gifts. However, international customers are buying them to give themselves some "relief" from the heavily polluted air where they reside, he said.

"Overseas, what we're finding is that people are using it just for relief," he said, noting that orders have come in from China, India and Iran.

"One guy said that the air in Beijing right now is 'almost chunky,' so to be able to have a cool, breath of fresh air – for them it's a relief."

He said the company has started to receive distribution requests from China, as the air pollution levels in the country’s capital reaches record levels.



Advertisements

Latest Canada & World News

  • Canadians' view of U.S. deteriorated under Trump: global survey

    Canada News CTV News
    Canadians’ views of their southern neighbour and their confidence in the U.S. president are at a 15-year low, according to a major new survey of public attitudes in 37 countries. According to results of the Pew Research Center survey, just 43 per cent of Canadians now have a positive view of the United States. Source
  • NHL free agency: Big names, bargains and busts

    Canada News CBC News
    When the NHL's annual unrestricted free agent derby begins on July 1, who should your favourite team target? A number of high-profile names could be available, but many of them are unlikely to move. Source
  • Record-breaking Canadian sniper should be celebrated, Trudeau says

    Canada News Toronto Sun
    The record-breaking kill shot by a Canadian sniper in Iraq should be “celebrated,” Prime Minister Justin Trudeau said Tuesday, even as he insisted Canada’s mission in the battle-racked country remains a non-combat one. “What happened there is, first of all, something to be celebrated for the excellence of the Canadian Forces in their training, in the performance of their duties,” Trudeau told a news conference. Source
  • U.S. says Myanmar no longer among worst on human trafficking

    World News CTV News
    WASHINGTON -- The United States asserted Tuesday that Myanmar is no longer one of the world's worst offenders on human trafficking, while removing both Myanmar and Iraq from a list of countries that use child soldiers. Source
  • Historic letter recalls time when Indigenous people were discouraged from 'excessive indulgence' in dancing

    Canada News CBC News
    When Sylvia McAdam posted a 95-year-old letter to Twitter, written by the former deputy superintendent of the Department of Indian Affairs, it went viral. That's because in the letter, Duncan Campbell Scott expressed alarm at the increasing rate of dancing on reserves and instructed department staff to use "tact" and "firmness" to "obtain control" and "dissuade the Indians from the excessive indulgence in the practice of dancing. Source
  • Mental-health expert meets with Cape Breton parents after suicides

    Canada News CTV News
    SYDNEY, N.S. -- A mental health expert dispatched to Cape Breton after three recent teen suicides says he's "gobsmacked" by the willingness of grieving parents to help other children and prevent similar deaths. Dr. Source
  • B.C. leading rise in private school enrolment across Canada

    Canada News CBC News
    More parents across Canada are choosing to send their children to private or independent schools, according to a new study from the Fraser Institute. The study found that every province recorded a decline in total K-12 enrolment between 2000–2001 to 2014–2015, except Alberta, which had an increase of 11.6 per cent. Source
  • Teen's sex attacker 'exhibits great potential': Judge

    Canada News Toronto Sun
    SYDNEY, N.S. — A young aboriginal man who sexually assaulted a 16-year-old friend “exhibits great potential” despite a difficult upbringing and should not face a lengthy jail term, a Nova Scotia judge says. Judge James Chipman sentenced Davis Joseph Prosper to four months in jail in a decision the judge said took Prosper’s aboriginal status into account. Source
  • Toronto cop killer granted permission to travel to visit daughter

    Canada News CTV News
    TORONTO -- The man found not criminally responsible for killing a Toronto police officer while driving a snowplow has been granted permission to travel up to 150 kilometres from his home in Ontario. The Ontario Review Board, which decides if and how not criminally responsible patients should be detained, has granted the leave for Richard Kachkar, who was deemed not criminally responsible for killing Sgt. Source
  • Royal pay hike: Queen to get a raise in 2018

    World News CTV News
    The Queen is about to get a raise, of sorts. The Sovereign Grant, which pays for the household salaries and official travel expenses of the Royal Family, will increase by eight per cent next year. Source