Alberta company selling Rocky mountain air online

An Alberta company is exporting some of the province's fresh mountain air, by compressing it in canisters and selling it online.

See Full Article

Vitality Air sells canisters of air and oxygen, collected from the Rockies in Banff and Lake Louise, company co-founder Troy Paquette said.

Paquette told CTVNews.ca that the idea to sell mountain air started as a bit of a gag, after he and company co-founder, Moses Lam, spoke with some friends who had recently returned from Asia.

The friends mentioned how bad the air quality was overseas, and "how lucky" Albertans are to enjoy good air quality on a daily basis, he said.

"We just decided that it would be fun and nifty to try and sell a bag of air on eBay,” he said, noting that that first bag eventually sold for 99 cents. “From there, that's where the idea spawned.”

The price for a Vitality Air canister of air ranges from $16 to $35. The price for a canister of oxygen starts at $27.99.

According to the company website, all of the canisters are free of CFC's and other propellants, and are 100 per cent recyclable.

Paquette notes that there is a difference between the canisters of air and oxygen.

The air, which is collected from the sites and put into canisters, is mainly intended to be a novelty gift or souvenir and is no different than what you breathe when you visit Banff or Lake Louise, he said.

The oxygen canisters, on the other hand, contain about 95 per cent oxygen and are intended to be used recreationally, similar to how people may visit an oxygen bar, he added.

Popularized in the 1990s, oxygen bars are establishments that sell oxygen for recreational use to enhance wellness. At a typical bar, customers pay to inhale oxygen through masks or plastic tubing, and the bar may offer scented oxygen. Proponents of oxygen bars claim that the practice can help reduce stress and increase energy.

"What we do is offer it in a can, so people can use it on the go," Paquette said, stressing that the oxygen is not intended to be used as a medical device. "Basically, you spray it in your mouth and inhale it."

On the company website, the oxygen canisters are advertised as a way to help users recover from a hangover, enhance their athletic performance and prevent altitude sickness.

While the company has only been selling the canisters for about eight months, Paquette says the response from customers has been positive.

He said many of the customers in Canada are buying the canisters as novelty gifts. However, international customers are buying them to give themselves some "relief" from the heavily polluted air where they reside, he said.

"Overseas, what we're finding is that people are using it just for relief," he said, noting that orders have come in from China, India and Iran.

"One guy said that the air in Beijing right now is 'almost chunky,' so to be able to have a cool, breath of fresh air – for them it's a relief."

He said the company has started to receive distribution requests from China, as the air pollution levels in the country’s capital reaches record levels.



Advertisements

Latest Canada & World News

  • Alta. mom's boyfriend charged in death of 16-month-old

    Canada News CTV News
    COLD LAKE, Alta. -- RCMP in east-central Alberta say they have arrested the boyfriend of a woman whose 16-month-old daughter died last summer. Veronica Poitras was brought to the hospital in Cold Lake by a family member on Aug. Source
  • Ontario Civil Liberties Association accuses Dalhousie of censorship over 'white fragility' investigation

    Canada News Toronto Sun
    HALIFAX — A Canadian civil liberties group is accusing Dalhousie University of censoring the political expression of a student leader under investigation for her social media comments. In a letter to Dalhousie president Richard Florizone, the Ontario Civil Liberties Association says the university is using its disciplinary powers to suppress freedom of speech. Source
  • FBI: Florida man's ISIS-inspired attack foiled by fake bomb

    World News CTV News
    MIAMI -- A Florida man who described himself as a sympathizer of the Islamic State extremist group faces terrorism-related charges stemming from a purported plot to bomb a Miami-area shopping mall, according to court documents filed Monday. Source
  • Dalhousie University accuses of censoring political expression

    Canada News CTV News
    HALIFAX -- A Canadian civil liberties group is accusing Dalhousie University of censoring the political expression of a student leader under investigation for her social media comments. In a letter to Dalhousie president Richard Florizone, the Ontario Civil Liberties Association says the university is using its disciplinary powers to suppress freedom of speech. Source
  • Niqab will become bigger problem in years to come

    Canada News Toronto Sun
    The niqab conversation in Canada isn’t going away anytime soon. Don’t think that whatever happens with Quebec’s Bill 62, whether it lives or dies, is going to neatly solve the issue and put it to bed for good. Source
  • Czech billionaire Babis, fresh off election win, sets out coalition demands

    World News CBC News
    Czech billionaire Andrej Babis, the runaway winner of last weekend's parliamentary election, said Monday he wanted to form a governing coalition with a stable partner, and a minority government was an unrealistic plan. Babis's search for government partners is running into trouble. Source
  • Some 600,000 refugees later, Ottawa digs in on dealing with Myanmar on Rohingya crisis

    World News CBC News
    As a growing number of Canadians demanded action on the Rohingya crisis — many calling for Ottawa to revoke the Burmese leader Aung San Suu Kyi's honorary Canadian citizenship — Karen MacArthur was flying over Northern Rakhine state, ground zero for the Rohingya's plight. Source
  • Trudeau names ex-Ontario premier Bob Rae as special envoy to Myanmar

    Canada News Toronto Sun
    OTTAWA — Former Ontario premier Bob Rae has been named a special envoy to Myanmar. He will be advising Prime Minister Justin Trudeau on the ongoing humanitarian crisis in the southeast Asian country. Nearly 600,000 Rohingya Muslims have fled Myanmar’s Rakhine state since late August to escape persecution that the United Nations has called ethnic cleansing. Source
  • Man hit with assault charges after severed fingers allegedly strike cop

    World News Toronto Sun
    An Oregon man faces an assault charge after allegedly hitting a cop with fingers that exploded off his hand. Cops say pieces of Portland resident Jason Schaefer's mangled left hand struck a federal agent. The Oregonian reported cops showed up to Schaefer's Northwest Portland home on Oct. Source
  • Russian journalist stabbed in neck by man who claimed to have 'telepathic contact' with her: Police

    World News Toronto Sun
    MOSCOW — A well-known journalist for Russia’s top independent radio station was stabbed in the throat Monday by an unidentified attacker who burst into her studio — the latest in a string of attacks on journalists and opposition activists in Moscow. Source