Alberta company selling Rocky mountain air online

An Alberta company is exporting some of the province's fresh mountain air, by compressing it in canisters and selling it online.

See Full Article

Vitality Air sells canisters of air and oxygen, collected from the Rockies in Banff and Lake Louise, company co-founder Troy Paquette said.

Paquette told CTVNews.ca that the idea to sell mountain air started as a bit of a gag, after he and company co-founder, Moses Lam, spoke with some friends who had recently returned from Asia.

The friends mentioned how bad the air quality was overseas, and "how lucky" Albertans are to enjoy good air quality on a daily basis, he said.

"We just decided that it would be fun and nifty to try and sell a bag of air on eBay,” he said, noting that that first bag eventually sold for 99 cents. “From there, that's where the idea spawned.”

The price for a Vitality Air canister of air ranges from $16 to $35. The price for a canister of oxygen starts at $27.99.

According to the company website, all of the canisters are free of CFC's and other propellants, and are 100 per cent recyclable.

Paquette notes that there is a difference between the canisters of air and oxygen.

The air, which is collected from the sites and put into canisters, is mainly intended to be a novelty gift or souvenir and is no different than what you breathe when you visit Banff or Lake Louise, he said.

The oxygen canisters, on the other hand, contain about 95 per cent oxygen and are intended to be used recreationally, similar to how people may visit an oxygen bar, he added.

Popularized in the 1990s, oxygen bars are establishments that sell oxygen for recreational use to enhance wellness. At a typical bar, customers pay to inhale oxygen through masks or plastic tubing, and the bar may offer scented oxygen. Proponents of oxygen bars claim that the practice can help reduce stress and increase energy.

"What we do is offer it in a can, so people can use it on the go," Paquette said, stressing that the oxygen is not intended to be used as a medical device. "Basically, you spray it in your mouth and inhale it."

On the company website, the oxygen canisters are advertised as a way to help users recover from a hangover, enhance their athletic performance and prevent altitude sickness.

While the company has only been selling the canisters for about eight months, Paquette says the response from customers has been positive.

He said many of the customers in Canada are buying the canisters as novelty gifts. However, international customers are buying them to give themselves some "relief" from the heavily polluted air where they reside, he said.

"Overseas, what we're finding is that people are using it just for relief," he said, noting that orders have come in from China, India and Iran.

"One guy said that the air in Beijing right now is 'almost chunky,' so to be able to have a cool, breath of fresh air – for them it's a relief."

He said the company has started to receive distribution requests from China, as the air pollution levels in the country’s capital reaches record levels.



Advertisements

Latest Canada & World News

  • Warriors coach Kerr calls for gun control after Texas school shooting

    World News CTV News
    Golden State Warriors coach Steve Kerr refused to talk about basketball at a pre-game news conference on Tuesday and instead called for stricter gun control after the killing of at least 18 children and an adult in a Texas school shooting. Source
  • Family grieves teacher killed in Texas school massacre

    World News CTV News
    Eva Mireles on Tuesday went to a job she seemed to love, teaching fourth grade in the small Texas town of Uvalde, but she never came home, murdered along with 19 pupils and another teacher in the latest mass shooting to plague U.S. Source
  • Texas elementary school's end-of-year plans shattered by shooting

    World News CTV News
    The children at Robb Elementary School in Uvalde, Texas, were two days away from their summer break when Tuesday's massacre unfolded. They had visited the zoo and participated in a gifted-and-talented showcase, recent posts on the school's Facebook page showed. Source
  • Delegations from Sweden and Finland in Turkey for NATO talks

    World News CTV News
    ANKARA, Turkey - Senior officials from Sweden and Finland met with Turkish counterparts in Ankara on Wednesday in an effort to overcome Turkey's strong objections to the Nordic nations' bids to join NATO. Sweden and Finland submitted their written applications to join NATO last week. Source
  • Pakistan raises roadblocks to stop ex-prime minister's banned rally

    World News CTV News
    ISLAMABAD - Pakistani authorities used dozens of shipping containers and trucks to block off major roads into Islamabad on Wednesday, after a defiant former prime minister Imran Khan said he would march with demonstrators to the city centre for a rally he hopes will bring down the government and force early elections. Source
  • U.K. PM 'humbled' by lockdown parties scandal, but wants to move on

    World News CBC News
    British Prime Minister Boris Johnson has responded to an investigative report on government parties that took place during COVID-19 lockdowns by saying he takes "full responsibility for everything that took place." But while the report published on Wednesday said the blame for rule-breaking lies at the top of government, Johnson insisted again that he did not knowingly break any rules. Source
  • Marcos Jr. proclaimed next Philippine president with huge win

    World News CTV News
    MANILA, Philippines - Ferdinand Marcos Jr. was proclaimed the next president of the Philippines by a joint session of Congress on Wednesday following a landslide election triumph 36 years after his dictator father was ousted in a pro-democracy uprising. Source
  • Palestinian teen shot dead in Israeli raid on West Bank

    World News CTV News
    JERUSALEM - Health authorities said a 16-year-old Palestinian died early Wednesday after being wounded during clashes with Israeli forces in the occupied West Bank, the latest in a wave of violence that has persisted for months. Source
  • Russia launches fresh offensive, wants sanctions relief to free up Ukraine food supply routes

    World News CBC News
    Russian forces launched offensives on towns in eastern Ukraine on Wednesday, with constant mortar bombardment destroying several houses and killing civilians, Ukrainian officials said, as Russia focuses its attack on the industrial Donbas region. Russia has been focused on attempting to seize the separatist-claimed Donbas's two provinces, Donetsk and Luhansk, and trap Ukrainian forces in a pocket on the main eastern front, according to Ukrainian officials. Source
  • Winnipeg River, already flowing at a record volume, slated to rise even higher

    Canada News CBC News
    The Winnipeg River is flowing at a record volume in Manitoba because officials no longer have any other option to control flooding across a vast swath of northwestern Ontario and northern Minnesota. Flooding on the Winnipeg River, which is running at about three-and-a-half times higher its usual volume this time of year, has already forced hundreds of people from their homes and washed out roads in Whiteshell Provincial Park. Source