Alberta company selling Rocky mountain air online

An Alberta company is exporting some of the province's fresh mountain air, by compressing it in canisters and selling it online.

See Full Article

Vitality Air sells canisters of air and oxygen, collected from the Rockies in Banff and Lake Louise, company co-founder Troy Paquette said.

Paquette told CTVNews.ca that the idea to sell mountain air started as a bit of a gag, after he and company co-founder, Moses Lam, spoke with some friends who had recently returned from Asia.

The friends mentioned how bad the air quality was overseas, and "how lucky" Albertans are to enjoy good air quality on a daily basis, he said.

"We just decided that it would be fun and nifty to try and sell a bag of air on eBay,” he said, noting that that first bag eventually sold for 99 cents. “From there, that's where the idea spawned.”

The price for a Vitality Air canister of air ranges from $16 to $35. The price for a canister of oxygen starts at $27.99.

According to the company website, all of the canisters are free of CFC's and other propellants, and are 100 per cent recyclable.

Paquette notes that there is a difference between the canisters of air and oxygen.

The air, which is collected from the sites and put into canisters, is mainly intended to be a novelty gift or souvenir and is no different than what you breathe when you visit Banff or Lake Louise, he said.

The oxygen canisters, on the other hand, contain about 95 per cent oxygen and are intended to be used recreationally, similar to how people may visit an oxygen bar, he added.

Popularized in the 1990s, oxygen bars are establishments that sell oxygen for recreational use to enhance wellness. At a typical bar, customers pay to inhale oxygen through masks or plastic tubing, and the bar may offer scented oxygen. Proponents of oxygen bars claim that the practice can help reduce stress and increase energy.

"What we do is offer it in a can, so people can use it on the go," Paquette said, stressing that the oxygen is not intended to be used as a medical device. "Basically, you spray it in your mouth and inhale it."

On the company website, the oxygen canisters are advertised as a way to help users recover from a hangover, enhance their athletic performance and prevent altitude sickness.

While the company has only been selling the canisters for about eight months, Paquette says the response from customers has been positive.

He said many of the customers in Canada are buying the canisters as novelty gifts. However, international customers are buying them to give themselves some "relief" from the heavily polluted air where they reside, he said.

"Overseas, what we're finding is that people are using it just for relief," he said, noting that orders have come in from China, India and Iran.

"One guy said that the air in Beijing right now is 'almost chunky,' so to be able to have a cool, breath of fresh air – for them it's a relief."

He said the company has started to receive distribution requests from China, as the air pollution levels in the country’s capital reaches record levels.



Advertisements

Latest Canada & World News

  • Washington NFL team to retire nickname on Monday: reports

    World News CBC News
    The Washington Redskins plan to announce Monday that they will retire their controversial team nickname, multiple outlets reported Sunday night. One source told Sports Business Journal that the team "felt it was important to remove any doubts as to the future of the name. Source
  • 'Plate-shaming' is happening in Atlantic Canada as locals fear those from outside the 'bubble'

    Canada News CTV News
    TORONTO -- Atlantic Canada’s reputation for being warm and welcoming has long been a source of pride. But instead of hospitality, the pandemic is exposing a glimpse of hostility aimed at those who are assumed to be outsiders. Source
  • WE Charity says it had to lay off workers after student grant program cancelled

    Canada News CTV News
    TORONTO -- WE Charity says it has had to lay off numerous contractors after it was involved in a series of scandals, including the cancellation of a $900-million COVID-19 student grant project with the federal government. Source
  • Dengue fever prevention efforts stifled by coronavirus pandemic

    World News CTV News
    JAKARTA, INDONESIA -- To slow the spread of the coronavirus, governments issued lockdowns to keep people at home. They curtailed activities that affected services like trash collection. They tried to shield hospitals from a surge of patients. Source
  • Exit poll show Poland's Duda leading in presidential runoff

    World News CTV News
    WARSAW, POLAND -- A late exit poll in Poland's presidential runoff Sunday showed the conservative, populist incumbent, Andrzej Duda, leading against the liberal, pro-Europe mayor of Warsaw, but with the race still too close to call. Source
  • 21 injured in fire aboard ship at Naval Base San Diego

    World News CTV News
    SAN DIEGO -- Twenty-one people suffered minor injuries in an explosion and fire Sunday on board a ship at Naval Base San Diego, military officials said. The blaze was reported shortly before 9 a.m. on USS Bonhomme Richard, said Mike Raney, a spokesman for Naval Surface Force, US Pacific Fleet. Source
  • Quebec-Indigenous relations improved after Oka Crisis, but could be stalling under Legault

    Canada News CBC News
    Thirty years ago, as Konrad Sioui walked past the armed barricades near Oka, Que., he spotted the blood of a provincial police officer who had been killed in a shoot-out the day before. Twenty-four hours earlier, the Sûreté du Québec had tried to dislodge Kanesatake Mohawks from a sacred patch of land they were defending from a golf-course development. Source
  • 11 injured in fire aboard ship at California naval base

    World News CBC News
    Eleven people suffered minor injuries after an explosion and fire Sunday on board a ship at Naval Base San Diego, military officials said. The blaze was reported shortly before 9 a.m. local time on USS Bonhomme Richard, said Krishna Jackson, the base's public information officer. Source
  • 21 injured in fire aboard ship at California naval base

    World News CBC News
    Eleven people suffered minor injuries after an explosion and fire Sunday on board a ship at Naval Base San Diego, military officials said. The blaze was reported shortly before 9 a.m. local time on USS Bonhomme Richard, said Krishna Jackson, the base's public information officer. Source
  • Trump, Biden try to outdo each other on tough talk on China

    World News CTV News
    WASHINGTON -- China has fast become a top election issue as U.S. President Donald Trump and Democrat Joe Biden engage in a verbal brawl over who's better at playing the tough guy against Beijing. The Trump campaign put out ads showing Biden toasting China's Xi Jinping, even though Trump did just that with Xi in Asia and hosted the Chinese leader at his Florida club. Source