BlackBerry focuses on software as handset business dwindles

As BlackBerry's restructuring program continues with the announcement of 200 job cuts, the Canadian smartphone maker has seen miserably low handset sales with barely a handful of devices still on the market.

See Full Article

As a result, BlackBerry seems to be changing direction, shifting focus to applications for consumers and services for business.

BlackBerry now only has a tiny market share of global smartphone sales, reaching a paltry 0.3% in Q3 2015, according to Gartner research firm. However, the software sector -- more specifically business security software -- is becoming a more fruitful field for the brand, which has been forced to diversify its activity.

BlackBerry switches to Android

BlackBerry ditched its homegrown operating system with the arrival of the Priv smartphone, released in 2015, a device designed to transition the brand to the Android OS. However, BlackBerry has allowed the use of Android applications on its phones since the 10.2.1 update to its OS in early 2014.

The BlackBerry Priv (short for "Private") is a phablet that twins a 5.4-inch touchscreen (2560 x 1440 pixels) with a slide-out mechanical keyboard. Pitched at the high end of the market, this smartphone has an 18-megapixel main camera with autofocus and image stabilizer, and is capable of filming 4K video. The handset comes with NFC connectivity and promises around 22 hours of battery life with mixed use. It comes preloaded with several applications dedicated to privacy and security. As always with BlackBerry, this smartphone is designed as much for consumers as it is for business users. The BlackBerry Priv is out now, priced at €779 SIM-free ($699 in the USA).

A look towards services

Following in the footsteps of the Priv, a second Android smartphone is said to be in the works for 2016. Other than that, there's no more information about BlackBerry's upcoming handsets, and it increasingly seems that the company's focus is on services -- particularly for businesses, the brand's historical client base. Now that BlackBerry has definitively lost the battle on the hardware front, the firm's only real option is to fight back in the world of software.

So while BlackBerry may not be phasing out its smartphones just yet, the firm's handsets seem destined to become increasingly few and far between as the months go by.



Advertisements

Latest Tech & Science News

  • Giant sequoia move on schedule in Idaho, tree doing well

    Tech & Science CTV News
    BOISE, Idaho -- A massive Idaho tree that grew over more than a century from a seedling sent by a noted naturalist has been uprooted and is poised to travel about two blocks Sunday to a new location. Source
  • Medical marijuana woos four-legged fans

    Tech & Science CTV News
    It's early morning, just after breakfast, and six-year-old Cayley is wide awake, eagerly anticipating her daily dose of cannabis. The black labrador, tail wagging, laps up the liquid tincture owner Brett Hartmann squirts into her mouth, a remedy he uses morning and evening to help alleviate Cayley's anxiety. Source
  • Fisheries Dept. dispatches aircraft, boats to study right whale deaths

    Tech & Science CTV News
    MONCTON, N.B. - Fisheries officials are trying to figure out what caused the recent deaths of several endangered right whales in the waters off eastern Canada. The Fisheries Department is raising concern about the deaths of at least five North Atlantic right whales in the Gulf of St. Source
  • Surge in unexplained right whale deaths prompts government response

    Tech & Science CTV News
    MONCTON, N.B. -- The federal fisheries department is trying to figure out what caused the recent deaths of several endangered right whales in the waters off eastern Canada. A fisheries official says at least five North Atlantic right whales were found dead in the Gulf of St. Source
  • Panda mania hits Germany as Meng Meng, Jiao Qing arrive

    Tech & Science CTV News
    Germany was bracing for panda mania as furry ambassadors arrive from China on Saturday, destined for a new life as stars of Berlin's premier zoo. The pair, named Meng Meng and Jiao Qing, will be jetting in on a special Lufthansa cargo plane, accompanied by two Chinese panda specialists, the Berlin Zoo's chief vet and a tonne of bamboo. Source
  • Google to stop scanning Gmail for ad targeting

    Tech & Science CTV News
    Google said Friday it would stop scanning the contents of Gmail users' inboxes for ad targeting, moving to end a practice that has fueled privacy concerns since the free email service was launched. A Google statement said Gmail users would still see "personalized" ads and marketing messages but these would be based on other data, which may include search queries or browsing habits. Source
  • It's worth the drive to totality: perspectives from an eclipse chaser: Bob McDonald

    Tech & Science CBC News
    August 21st is going to be an insane day across the United States as millions of people gather along a thin line that stretches from coast to coast to watch the moon pass directly in front of the sun in a total solar eclipse. Source
  • Dutch invent phone app to stop kids texting on bikes

    Tech & Science CTV News
    In the bike-mad Netherlands, the national phone company is developing a smart way to stop kids texting while cycling -- a growing cause of teenage accidents. A new app from phone company KPN will block internet and phone signals to a cyclist's smartphone while they are in the saddle. Source
  • Facebook launches plan to combat online extremism

    Tech & Science CTV News
    U.S. social media giant Facebook launched a campaign in Britain on Friday to counter the spread of online extremism following warnings from Prime Minister Theresa May after four terror attacks in three months. Facebook said it would seek to educate charities and other organisations on how to fight hate speech, in the wake of recent terror attacks in Belgium, Britain and France. Source
  • Live Asian carp discovered near Lake Michigan

    Tech & Science CTV News
    TRAVERSE CITY, Mich. -- A live Asian carp has been discovered in a Chicago waterway about nine miles from Lake Michigan -- well beyond an electric barrier network designed to prevent the invasive fish that have infested the Mississippi River system from reaching the Great Lakes, officials said Friday. Source