BlackBerry focuses on software as handset business dwindles

As BlackBerry's restructuring program continues with the announcement of 200 job cuts, the Canadian smartphone maker has seen miserably low handset sales with barely a handful of devices still on the market.

See Full Article

As a result, BlackBerry seems to be changing direction, shifting focus to applications for consumers and services for business.

BlackBerry now only has a tiny market share of global smartphone sales, reaching a paltry 0.3% in Q3 2015, according to Gartner research firm. However, the software sector -- more specifically business security software -- is becoming a more fruitful field for the brand, which has been forced to diversify its activity.

BlackBerry switches to Android

BlackBerry ditched its homegrown operating system with the arrival of the Priv smartphone, released in 2015, a device designed to transition the brand to the Android OS. However, BlackBerry has allowed the use of Android applications on its phones since the 10.2.1 update to its OS in early 2014.

The BlackBerry Priv (short for "Private") is a phablet that twins a 5.4-inch touchscreen (2560 x 1440 pixels) with a slide-out mechanical keyboard. Pitched at the high end of the market, this smartphone has an 18-megapixel main camera with autofocus and image stabilizer, and is capable of filming 4K video. The handset comes with NFC connectivity and promises around 22 hours of battery life with mixed use. It comes preloaded with several applications dedicated to privacy and security. As always with BlackBerry, this smartphone is designed as much for consumers as it is for business users. The BlackBerry Priv is out now, priced at €779 SIM-free ($699 in the USA).

A look towards services

Following in the footsteps of the Priv, a second Android smartphone is said to be in the works for 2016. Other than that, there's no more information about BlackBerry's upcoming handsets, and it increasingly seems that the company's focus is on services -- particularly for businesses, the brand's historical client base. Now that BlackBerry has definitively lost the battle on the hardware front, the firm's only real option is to fight back in the world of software.

So while BlackBerry may not be phasing out its smartphones just yet, the firm's handsets seem destined to become increasingly few and far between as the months go by.



Advertisements

Latest Tech & Science News

  • Flow reduced in leaking underwater Alaska gas pipeline

    Tech & Science CTV News
    ANCHORAGE, Alaska -- Natural gas spewing into Alaska's Cook Inlet from a ruptured underwater pipeline has been reduced by about half after owners lowered pressure in the line. The pipeline carries gas from onshore to four production platforms owned by Hilcorp Alaska LLC. Source
  • NOAA retires Otto, Matthew as tropical storm names

    Tech & Science CTV News
    Lailoni Kent, 8, of Lake Worth, screams when the pull of the wave was stronger than she thought while playing on the beach and getting photos with her family on Lantana Beach while Hurricane Matthew created big waves, Thursday, Oct. Source
  • 'Australia's own Jurassic Park': Scientists find major dinosaur footprint site

    Tech & Science CTV News
    An 'unprecedented' 21 different types of dinosaur tracks have been found on a stretch of Australia's remote coastline, scientists said Monday, dubbing it the nation's Jurassic Park. Palaeontologists from the University of Queensland and James Cook University said it was the most diverse such discovery in the world, unearthed in rocks up to 140 millions years old in the Kimberley region of Western Australia. Source
  • Pollution talks start after dead dolphin found in NY river

    Tech & Science CTV News
    MOUNT VERNON, N.Y. -- The death of a dolphin in a New York river that empties into Long Island sound has raised questions about water pollution. Officials say the dolphin was found in the Hutchinson River in Mount Vernon Friday afternoon. Source
  • EPA chief: Trump to undo Obama's environmental protection plan

    Tech & Science CTV News
    WASHINGTON -- President Donald Trump in the coming days will sign a new executive order that unravels his predecessor's sweeping plan to curb global warming, the head of the Environmental Protection Agency said Sunday. EPA chief Scott Pruitt said the executive order to be signed Tuesday will undo the Obama administration's Clean Power Plan, an environmental regulation that restricts greenhouse gas emissions at coal-fired power plants. Source
  • Florida eco-friendly town opens for business

    Tech & Science CTV News
    With a farm-to-table restaurant, driverless shuttles, homes built with the latest green techniques and a massive solar farm to offset energy use, Florida's first sustainable town is now open for business. The buzz about Babcock Ranch, an eco-friendly city of the future and the largest development of its kind in the United States, drew more than 15,000 people out this month for a peek. Source
  • 11 endangered wild elephants rescued from mud in Cambodia

    Tech & Science CTV News
    PHNOM PENH, Cambodia -- Eleven endangered wild elephants were rescued in Cambodia on Saturday, four days after getting stuck in a 3-meter-deep mud hole, officials said. The animals were rescued in northeastern Mondulkiri province, home to about 250 wild elephants, said Wildlife Alliance official Bothmroath Lebun. Source
  • How lasers, environmentalists and Google combine to reduce methane emissions

    Tech & Science CBC News
    A new project has brought together university researchers, an environmental organization and Google to help find and track methane leaks in U.S. cities. Methane, a natural gas, is commonly used as an energy and heating source, but also makes up about 25 per cent of the greenhouse gases that contribute to global warming. Source
  • Another reason to flip the off switch for Earth Hour: light pollution

    Tech & Science CTV News
    For the 11th year running, cities worldwide will turn their lights off Saturday to mark Earth Hour in a global call to action on climate change. But the moment of darkness should also serve as a reminder, activists say, of another problem that gets far less attention: light pollution. Source
  • Black hole gets unusual 'kick' out of galaxy core thanks to gravitational waves

    Tech & Science CBC News
    A team of international researchers got a bit of a shock recently when a supermassive black hole — something that normally anchors the centre of a galaxy — was spotted speeding away from its home. The reason? Gravitational waves, says the research team. Source