'Jay Z' blue: Music mogul one of two people to create custom colours

NEW YORK -- Barbie has her own colour (pink). So does Tiffany (blue), Gap (also blue), Coach (brown) and even the roly poly Minions (yellow), but rare is the individual who cares deeply enough about a shade to have one custom made.

See Full Article

At the Pantone Color Institute, the privilege doesn't come cheap. It can cost tens of thousands of dollars for the company to come up with just the right one. So why would an actual person, rather than a business, even bother? Only two, at least in the Pantone client books, actually have.

Jay Z was the first, back in 2007. He introduced his "Jay Z" pearly blue -- mixed with platinum dust -- on a limited edition GM Yukon Denali later that year in Detroit. The head of a marketing firm he was working with brought along a piece of the hip hop mogul's motorcycle as a guide when meeting with Pantone.

Blue (daughter Blue Ivy, blue jewels, blue jackets, the Blueprint albums) had been a favourite but his Pantone colour code name is confidential, said Laurie Pressman, a Pantone vice-president.

Who else has the colourhonour with Jay Z? Her name is Sherry Chris, president and chief executive of a New Jersey real estate firm, Better Homes and Gardens Real Estate. She used a scarf at Pantone for her bright pink in 2011 and Chris couldn't be prouder of her colour card: SC2011.

So what do they get besides a card and a code? They get formulas. How many and for what uses depends on what they want to do. Consistency over different fabrications, from paper stock for stationery to fabrics for fashion to paint to metal, is key.

"Both of them were very clear on what they wanted in their signature shades," Pressman said. "When somebody comes with a very clear idea of what they're looking for, that shade definitely has meaning for them."

Pantone has a vast colour wheel, but you can forget finding "Jay Z Blue" or SC2011 in any swatch or Pantone colour guide available for public consumption.

"Some people are really strict about that to the point where we're not even allowed to share that we work with them on the development of that colour," she said.

But Pressman has plenty of ways to describe Jay's blue, a combination of sky and cobalt.

"I would describe that shade as a mesmerizing blue. There's a pearlescent quality to that blue. There's a magnetic quality to that blue. It's a happy blue. It's an optimistic blue," she said. "It was pretty smooth sailing with Jay Z."

Pantone has existed in its present form since 1963. Creating custom colour has been a service since the beginning but sometimes the work is about helping a brand maintain colour integrity.

Tiffany & Co., for instance, went to Pantone in 2001 for help with its trademark robin egg blue across media, materials and fabrications. It's been the company's signature since founder Charles Lewis Tiffany used it for the cover of its Blue Book, first published in 1845.

"They came to us because they were concerned that their colour was veering a little bit further away from where they wanted it to go," Pressman said.

Mixing custom colour isn't always easy. Depending on the intended material, a colour may be difficult to achieve and stay true to the precise shade. And some dyestuff and pigments are no longer considered environmentally safe so can't be used.

"We're not allowed to use any ingredients that are toxic," Pressman said. "There was a time when we really had to move away from the neons because they weren't good for the environment."

As for Chris, the real estate exec said she's always been a hot pink person and that's just what she got with SC2011, a vibrant hue with violet undertones.

It works, she said, "against my very pale Irish skin tone" and her platinum blonde pixie haircut. She's even arranged for an office chair in her signature pink to have its own Foursquare check in from headquarters in Madison, New Jersey.

"I wear a pop of pink every day. At first I thought, 'Well, do I really need this?' Of course there are many things that you don't need. It's kind of a cool," she said. "Just me and Jay Z."



Advertisements

Latest Entertainment News

  • 7-foot-7 'Game of Thrones' actor Neil Fingleton dies at 36

    Entertainment CTV News
    LONDON -- Neil Fingleton, a 7-foot 7-inch actor who played the giant Mag the Mighty in "Game of Thrones" has died at 36. The Tall Persons Club says Fingleton, who was Britain's tallest man, died Saturday. Source
  • Cosby to ask judge for outside jury for criminal trial

    Entertainment CTV News
    NORRISTOWN, Pa. -- Actor Bill Cosby is set to return to a Pennsylvania courtroom Monday to ask a judge to bring in outside jurors in his criminal sex assault case. The hearing comes after the trial judge Friday ruled that only one other accuser can testify at the scheduled June trial. Source
  • 'Moonlight' actress Naomie Harris says Oscars mix-up was 'quite extraordinary' and 'more than a little awkward' [Video]

    Entertainment Toronto Sun
    Moonlight actress Naomie Harris admits it was “a little awkward” learning her movie had won the Best Picture Oscar moments after La La Land had mistakenly been crowned winner. Warren Beatty and Faye Dunaway presented the Best Picture Oscar prize at the Dolby Theatre in Los Angeles on Sunday night and said they had mistakenly been given the wrong envelope, meaning they announced La La Land had won the night’s most coveted honour. Source
  • PwC's hard-won reputation under threat after Oscars mix-up

    Entertainment CBC News
    For 82 years, global accounting and consulting firm PwC has enjoyed a reputational boon from handling the balloting process at the Academy Awards. Now its hard-won status is under threat. The company was responsible for a colossal mistake at the 89th Academy Awards on Sunday night when actors Faye Dunaway and Warren Beatty wrongly announced the top Oscar to La La Land, instead of Moonlight. Source
  • Oscar-winning Syrian rescue group says award is inspiration

    Entertainment CTV News
    BEIRUT -- The head of the Syrian search-and-rescue group featured in the harrowing Oscar-winning Netflix documentary "The White Helmets" said on Monday he hopes the award will serve as an inspiration his volunteers to keep up their mission in the war-torn country. Source
  • Adele gives thumbs up to Emma Stone, 'Moonlight'

    Entertainment CTV News
    Oscars oops: 'Moonlight' wins after envelope flub Sorry ' La La Land,' but 'Moonlight' really won Source
  • Oscars 2017: 'Moonlight' wins best picture after stunning mix-up and the best, worst moments of the show [Photos]

    Entertainment Toronto Sun
    First posted: Sunday, February 26, 2017 07:04 PM EST | Updated: Sunday, February 26, 2017 07:24 PM EST Source
  • Garth Brooks celebrates five millionth ticket sold on his world tour while at Rogers Place

    Entertainment Toronto Sun
    Over 20,000 Garth Brooks fans took part in a historic moment on Friday evening at Rogers Place. The third last concert of Brooks’ nine-show Edmonton engagement also marked the five millionth ticket sold on the country singer’s three-year tour, officially making it the biggest in the world. Source
  • Review: What happened? Oscar host Jimmy Kimmel was unflappable

    Entertainment CTV News
    NEW YORK -- True, Jimmy Kimmel can't bring together a divided country. But for a few hours Sunday as host of the Oscars, he helped all within earshot laugh more than a little at the nation's current discord. Source
  • Sorry ' La La Land,' but 'Moonlight' really won

    Entertainment CTV News
    LOS ANGELES -- It was one of the most awkward moments in the history of the Oscars, of television, in entertainment, heck maybe in American history. And somehow Warren Beatty, Hollywood's ultimate smooth leading man, was at the centre of it, and the accounting firm that is responsible for the integrity of Oscar voting apologized and was vowing a full investigation. Source