'Jay Z' blue: Music mogul one of two people to create custom colours

NEW YORK -- Barbie has her own colour (pink). So does Tiffany (blue), Gap (also blue), Coach (brown) and even the roly poly Minions (yellow), but rare is the individual who cares deeply enough about a shade to have one custom made.

See Full Article

At the Pantone Color Institute, the privilege doesn't come cheap. It can cost tens of thousands of dollars for the company to come up with just the right one. So why would an actual person, rather than a business, even bother? Only two, at least in the Pantone client books, actually have.

Jay Z was the first, back in 2007. He introduced his "Jay Z" pearly blue -- mixed with platinum dust -- on a limited edition GM Yukon Denali later that year in Detroit. The head of a marketing firm he was working with brought along a piece of the hip hop mogul's motorcycle as a guide when meeting with Pantone.

Blue (daughter Blue Ivy, blue jewels, blue jackets, the Blueprint albums) had been a favourite but his Pantone colour code name is confidential, said Laurie Pressman, a Pantone vice-president.

Who else has the colourhonour with Jay Z? Her name is Sherry Chris, president and chief executive of a New Jersey real estate firm, Better Homes and Gardens Real Estate. She used a scarf at Pantone for her bright pink in 2011 and Chris couldn't be prouder of her colour card: SC2011.

So what do they get besides a card and a code? They get formulas. How many and for what uses depends on what they want to do. Consistency over different fabrications, from paper stock for stationery to fabrics for fashion to paint to metal, is key.

"Both of them were very clear on what they wanted in their signature shades," Pressman said. "When somebody comes with a very clear idea of what they're looking for, that shade definitely has meaning for them."

Pantone has a vast colour wheel, but you can forget finding "Jay Z Blue" or SC2011 in any swatch or Pantone colour guide available for public consumption.

"Some people are really strict about that to the point where we're not even allowed to share that we work with them on the development of that colour," she said.

But Pressman has plenty of ways to describe Jay's blue, a combination of sky and cobalt.

"I would describe that shade as a mesmerizing blue. There's a pearlescent quality to that blue. There's a magnetic quality to that blue. It's a happy blue. It's an optimistic blue," she said. "It was pretty smooth sailing with Jay Z."

Pantone has existed in its present form since 1963. Creating custom colour has been a service since the beginning but sometimes the work is about helping a brand maintain colour integrity.

Tiffany & Co., for instance, went to Pantone in 2001 for help with its trademark robin egg blue across media, materials and fabrications. It's been the company's signature since founder Charles Lewis Tiffany used it for the cover of its Blue Book, first published in 1845.

"They came to us because they were concerned that their colour was veering a little bit further away from where they wanted it to go," Pressman said.

Mixing custom colour isn't always easy. Depending on the intended material, a colour may be difficult to achieve and stay true to the precise shade. And some dyestuff and pigments are no longer considered environmentally safe so can't be used.

"We're not allowed to use any ingredients that are toxic," Pressman said. "There was a time when we really had to move away from the neons because they weren't good for the environment."

As for Chris, the real estate exec said she's always been a hot pink person and that's just what she got with SC2011, a vibrant hue with violet undertones.

It works, she said, "against my very pale Irish skin tone" and her platinum blonde pixie haircut. She's even arranged for an office chair in her signature pink to have its own Foursquare check in from headquarters in Madison, New Jersey.

"I wear a pop of pink every day. At first I thought, 'Well, do I really need this?' Of course there are many things that you don't need. It's kind of a cool," she said. "Just me and Jay Z."



Advertisements

Latest Entertainment News

  • Alex Trebek, Odd Squad among Canada's Daytime Emmy contenders

    Entertainment CBC News
    Alex Trebek, Jeopardy's man with all the answers, and Canadian kids programs Odd Squad, Annedroids and Dino Dan: Trek Adventures are among the latest nominees for the Daytime Emmy Awards. The National Academy of Television Arts & Sciences unveiled the contenders for the 44th annual daytime television honour on Wednesday. Source
  • TLC's 'No Scrubs' writers get added to Ed Sheeran hit 'Shape of You'

    Entertainment CTV News
    NEW YORK -- The songwriters behind TLC's 1999 megahit "No Scrubs" are now listed as co-writers of Ed Sheeran's No. 1 hit "Shape of You." On the website for performance rights organization ASCAP, Kandi Burruss, Tameka Cottle aka Tiny and Kevin Briggs have been added as co-writers of "Shape of You," co-written by Sheeran, Steve Mac and John McDaid. Source
  • Mishael Morgan creates classic 'Young and the Restless' vixen

    Entertainment Toronto Sun
    SHAUN PROULX/ 24 HOURS Donald Trump is not to be spoken of in Genoa City. I’m on the phone with Mishael Morgan, the 31-year-old Toronto-raised actress who has played resident she-devil Hilary Curtis on The Young and The Restless since the femme fatale stormed into town with a suitcase full of vendetta in 2013. Source
  • Our picks for casting 'Feud: Charles and Diana'

    Entertainment Toronto Sun
    Emmy winner Ryan Murphy seems to have hit the nail on their well-coiffed heads with his brilliant casting of Jessica Lange and Susan Sarandon as battling rivals Joan Crawford and Bette Davis in his juicy first instalment of FX’s Feud: Bette and Joan, which is currently airing on Sunday nights. Source
  • 'Wheel of Fortune' fail: No, the play is not called 'A Streetcar Naked Desire'

    Entertainment Toronto Sun
    In the pantheon of "Wheel of Fortune" fails, one contestant's missed answer Tuesday night was pretty epic. With two blank spaces remaining, a player named Kevin guessed "C," leaving him with the following puzzle: A S T R E E T C A R N A _ E D D E S I R E Source
  • Katherine Jackson's nephew accuses Jermaine Jackson of masterminding elder abuse case

    Entertainment Toronto Sun
    Katherine Jackson’s nephew Trent Lamar Jackson has accused her son Jermaine of masterminding the elder abuse case against him. The 86-year-old obtained a restraining order against Trent, who worked as her driver and looked after finances and wellbeing, in February after she claimed he was “an abusive con man” who had been emotionally abusing her and trying to take control of her money for years. Source
  • 'Missing' Richard Simmons 'just wants time for himself': Brother

    Entertainment Toronto Sun
    Richard Simmons’ brother has assured fans the ‘missing’ fitness guru is safe and well. Richard became a household name in the ‘70s thanks to his eccentric personality and wardrobe choices and his dedication to getting people fit. Source
  • Missed, not missing: Richard Simmons' withdrawal sparks fascination

    Entertainment CBC News
    Officially, Richard Simmons is not missing. His publicist, manager, brother and two officers from the Los Angeles Police Department have all said the 68-year-old fitness guru is at his Hollywood Hills mansion and doing fine. Simmons said the same himself when he called into TV's Entertainment Tonight last year, explaining he was safe and well and that "it's time right now for Richard Simmons to take care of Richard Simmons. Source
  • Chuck Barris of 'Gong Show,' 'The Dating Game' dies at 87

    Entertainment Toronto Sun
    NEW YORK — Chuck Barris, whose game show empire included “The Dating Game,” ”The Newlywed Game“ and that infamous factory of cheese, ”The Gong Show,“ has died. He was 87. Barris died of natural causes Tuesday afternoon at his home in Palisades, New York, according to publicist Paul Shefrin, who announced the death on behalf of Barris’ family. Source
  • Lollapalooza 2017 festival headliners and line-up revealed

    Entertainment CTV News
    Arcade Fire, Chance the Rapper, the Killers, and Muse have been confirmed as the headliners for this year's star-studded Lollapalooza music festival, with over 150 additional artists also revealed on the 2017 official line-up. Also performing are Lorde, the xx, Alt-J, Justice, Run the Jewels, the Shins, Blink-182, Ryan Adams, Rae Sremmurd, Liam Gallagher, Wiz Khalifa, Tegan and Sara, Spoon, Migos, Lil Uzi Vert, Mac DeMarco, Lil Yachty, Noname, Big Sean, Charli XCX, Cloud Nothings, Kaytranada,…