At All-Star weekend, it's all about specially designed shoes

TORONTO -- All-Star weekend is one of the biggest of the NBA season for stars like LeBron James, Steph Curry, James Harden and Dwyane Wade.

See Full Article

It's even bigger for Nike, Under Armour, Adidas and Li-Ning.

With all the big stars in Toronto and millions of fans watching around the world, the big shoe companies have turned the basketball court into a fashion runway and unveiling specially designed sneakers during the game on Sunday. When it comes to the events of All-Star weekend, the shoe launches are right up there on the anticipation meter with the 3-point shootout and the slam dunk contest.

Wade has his designers from Chinese-based Li-Ning come up with something multicolored -- almost rainbow-esque -- with a shiny look. His fans can get them, but they'll have to work for it since only 100 pairs of Wade's All-Star shoe will be released.

"When people get it they'll know this is a special All-Star to me," said Wade, a 12-time All-Star selection. "I'm not going to have 12 more of these, so I'm going to make sure that this moment is something they remember was special if they get one of the sneakers."

The 100 pairs that he'll release will be numbered.

What Wade is wearing Sunday night won't be -- his are a tad different.

"I just think it's cool," Wade said. "That's the story. All-Star weekend, just looking to do something that I thought was cool."

Wade is certainly not alone.

James debuted a new version of his Nike sneakers this weekend called the 13 Lows, a black shoe with white and red trim and his signature King James logo on the tongue.

"I got a great designer at Nike, Jason Petrie. We have consistent communication about what I want, what we want and what we want to do from a comfort, style, technology piece," James said. "We pick each other's brain and go from there. We figure it out and stuff like this happens. It's pretty cool. The 13 Lows, coming to a city near you."

Curry's explosion in popularity over the last two years has helped Under Armour gain traction in the hyper-competitive shoe game. Like James and many of his contemporaries, Curry's goal is to follow in the footsteps of what Michael Jordan did at Nike, turning himself into the iconic pitchman and building an empire that has helped him become the owner of the Charlotte Hornets.

"They had a nice template of success with Jordan's career," Curry said. "We're trying to do it our way, which is very genuine and organic to what we're trying to do. It's been a great partnership so far. We're honestly just getting started with where we're at as a basketball brand and very excited about what's to come. It's nice to be as hands-on as I can be."

Jordan has shown that the shoe game offers the truly elite players a way to remain in the public consciousness long after their playing days are over. Indiana Pacers All-Star Paul George sees Lakers star Kobe Bryant, who is playing in his final All-Star game, following a similar path with his Nike shoes, one that will get kids for generations to come interested in his dynamic game even though his career is coming to an end this season.

"The people that didn't grow up watching Jordan, his shoes told stories," said George, who has worn Bryant's shoe since his high school days. "From there, people wanted to Google and YouTube him. It kind of brings up everything in the past that Jordan did, brings that back to life. It keeps you relevant."



Advertisements

Latest Entertainment News

  • Virginia executes man who killed House of Freaks singer and his family

    Entertainment CBC News
    Virginia has executed a man convicted of killing two young girls and their parents during a New Year's Day home invasion more than 11 years ago. Authorities say 39-year-old Ricky Gray was pronounced dead at 9:42 p.m. Source
  • Man admits to swindling Alanis Morissette of nearly $5M US

    Entertainment CBC News
    The former business manager for Alanis Morissette admitted embezzling more than $7 million from the singer and other celebrities and agreed to plead guilty to federal charges, prosecutors said Wednesday. Jonathan Todd Schwartz, 48, of Los Angeles, was charged with wire fraud and filing a false tax return for failing to report the embezzled funds, prosecutors said. Source
  • 'A Dog’s Purpose' video triggers calls for boycott 

    Entertainment Toronto Sun
    WINNIPEG — A Toronto-based animal law organization has filed animal cruelty complaints over the treatment of a German shepherd on the set of the film “A Dog’s Purpose.” Animal Justice says footage apparently shot near Winnipeg in November 2015 shows the filmmakers forcing the dog into turbulent water. Source
  • Trump escalates Tom Ford fashion feud

    Entertainment CTV News
    The Wynn Las Vegas hotel has stopped selling Tom Ford cosmetics and sunglasses and President-elect Donald Trump declared on television it is because of the designer's dis over dressing his wife, Melania. Michael Weaver, spokesman for the hotel, confirmed it removed Ford's lines of those items from its stores over the weekend, but declined to say why. Source
  • Complaint filed over treatment of dog on Winnipeg-area film set

    Entertainment CTV News
    WINNIPEG -- A Toronto-based animal law organization has filed animal cruelty complaints over the treatment of a German shepherd on the set of the film "A Dog's Purpose." Animal Justice says footage apparently shot near Winnipeg in November 2015 shows the filmmakers forcing the dog into turbulent water. Source
  • Alanis Morissette's ex-manager admits to $4.8M theft from singer

    Entertainment Toronto Sun
    LOS ANGELES — The former business manager for Alanis Morissette admitted embezzling more than $6.5 million from the singer and other celebrities and agreed to plead guilty to federal charges, prosecutors said Wednesday. Jonathan Todd Schwartz, 48, of Los Angeles, was charged with wire fraud and filing a false tax return for failing to report the embezzled funds, prosecutors said. Source
  • Animal rights group files complaint to province over 'blatant animal cruelty' on A Dog's Purpose film set

    Entertainment CBC News
    A national animal welfare group has filed a complaint with Manitoba authorities after a video surfaced online which appears to show a dog being forced into churning water during the production of soon-to-be released film A Dog's Purpose. Source
  • Alanis Morissette manager admits to $4.8M theft from singer

    Entertainment CTV News
    LOS ANGELES - The former business manager for Alanis Morissette admitted embezzling more than $6.5 million from the singer and other celebrities and agreed to plead guilty to federal charges, prosecutors said Wednesday. Jonathan Todd Schwartz, 48, of Los Angeles, was charged with wire fraud and filing a false tax return for failing to report the embezzled funds, prosecutors said. Source
  • Paul McCartney files lawsuit against Sony/ATV over copyright

    Entertainment CTV News
    NEW YORK -- Paul McCartney says he wants his music to get back to where it once belonged. McCartney filed a lawsuit in federal court in Manhattan on Wednesday against Sony/ATV over copyright ownership of the many hit songs he wrote with John Lennon as part of The Beatles. Source
  • Nina Dobrev accidentally flashes genitals during 'awkward' photo shoot

    Entertainment Toronto Sun
    Actress Nina Dobrev was mortified when her private parts popped out of her bikini during a recent magazine shoot. The former The Vampire Diaries star graces the cover of the Men’s Health 2017 Tech Guide, and in a double-page spread inside the publication, the sexy actress is pictured lounging effortlessly on a hammock in a two-piece bathing suit. Source