At All-Star weekend, it's all about specially designed shoes

TORONTO -- All-Star weekend is one of the biggest of the NBA season for stars like LeBron James, Steph Curry, James Harden and Dwyane Wade.

See Full Article

It's even bigger for Nike, Under Armour, Adidas and Li-Ning.

With all the big stars in Toronto and millions of fans watching around the world, the big shoe companies have turned the basketball court into a fashion runway and unveiling specially designed sneakers during the game on Sunday. When it comes to the events of All-Star weekend, the shoe launches are right up there on the anticipation meter with the 3-point shootout and the slam dunk contest.

Wade has his designers from Chinese-based Li-Ning come up with something multicolored -- almost rainbow-esque -- with a shiny look. His fans can get them, but they'll have to work for it since only 100 pairs of Wade's All-Star shoe will be released.

"When people get it they'll know this is a special All-Star to me," said Wade, a 12-time All-Star selection. "I'm not going to have 12 more of these, so I'm going to make sure that this moment is something they remember was special if they get one of the sneakers."

The 100 pairs that he'll release will be numbered.

What Wade is wearing Sunday night won't be -- his are a tad different.

"I just think it's cool," Wade said. "That's the story. All-Star weekend, just looking to do something that I thought was cool."

Wade is certainly not alone.

James debuted a new version of his Nike sneakers this weekend called the 13 Lows, a black shoe with white and red trim and his signature King James logo on the tongue.

"I got a great designer at Nike, Jason Petrie. We have consistent communication about what I want, what we want and what we want to do from a comfort, style, technology piece," James said. "We pick each other's brain and go from there. We figure it out and stuff like this happens. It's pretty cool. The 13 Lows, coming to a city near you."

Curry's explosion in popularity over the last two years has helped Under Armour gain traction in the hyper-competitive shoe game. Like James and many of his contemporaries, Curry's goal is to follow in the footsteps of what Michael Jordan did at Nike, turning himself into the iconic pitchman and building an empire that has helped him become the owner of the Charlotte Hornets.

"They had a nice template of success with Jordan's career," Curry said. "We're trying to do it our way, which is very genuine and organic to what we're trying to do. It's been a great partnership so far. We're honestly just getting started with where we're at as a basketball brand and very excited about what's to come. It's nice to be as hands-on as I can be."

Jordan has shown that the shoe game offers the truly elite players a way to remain in the public consciousness long after their playing days are over. Indiana Pacers All-Star Paul George sees Lakers star Kobe Bryant, who is playing in his final All-Star game, following a similar path with his Nike shoes, one that will get kids for generations to come interested in his dynamic game even though his career is coming to an end this season.

"The people that didn't grow up watching Jordan, his shoes told stories," said George, who has worn Bryant's shoe since his high school days. "From there, people wanted to Google and YouTube him. It kind of brings up everything in the past that Jordan did, brings that back to life. It keeps you relevant."



Advertisements

Latest Entertainment News

  • Nobel laureate Toni Morrison honoured by Authors Guild

    Entertainment CTV News
    NEW YORK - Toni Morrison praised the power of literature and the "community" of writers. James Patterson told some jokes, and even sang. Both received Distinguished Service Awards Wednesday night at the 25th annual Authors Guild dinner gala, held in Manhattan. Source
  • Cosby invoking discussion of racial bias ahead of trial, critics say

    Entertainment CTV News
    PHILADELPHIA - After two years of silence amid an onslaught of sexual assault allegations, comedian Bill Cosby is sending carefully targeted messages about racial bias across the media landscape ahead of his June 5 trial in suburban Philadelphia. Source
  • Sarah Hyland: I'm not anorexic, I'm sick

    Entertainment Toronto Sun
    Actress Sarah Hyland has asked for privacy as she battles personal health issues that have been impacting her weight. The Modern Family star has appeared thinner of late, sparking concerns she may be suffering from an eating disorder, but the 26-year-old insists she’s struggling with an illness that has wreaked havoc on her body. Source
  • Chris Cornell’s widow pens heartbreaking letter to late singer

    Entertainment Toronto Sun
    Chris Cornell’s widow has poured her heart out to the late rocker in an emotional open letter a week after he committed suicide. The Soundgarden frontman took his own life following a performance in Detroit, Michigan on May 17, and his wife Vicky has subsequently blamed his prescription medication for clouding his judgement, insisting he showed no signs of being suicidal when she spoke to him shortly after the gig. Source
  • 'Game of Thrones' Season 7 trailer debuts

    Entertainment Toronto Sun
    HBO's trailer for Game of Thrones Season Seven just dropped. The trailer offers glimpses into the upcoming "Great War" beginning with Cersei Lannister (Lena Headey) declaring that "whatever stands in our way, we will defeat it" while Daenerys Targaryen (Emilia Clarke) boasts that she "was born to rule the Seven Kingdoms. Source
  • Prospective juror gets laughs from comedian-defendant Cosby

    Entertainment CTV News
    PITTSBURGH -- The sex assault case against Bill Cosby turns on serious questions about his actions with women behind closed doors, but the comedian and others unexpectedly fell into laughter Wednesday during questioning of one potential juror. Source
  • Media mogul Jerry Perenchio dies in LA at 86

    Entertainment CTV News
    LOS ANGELES -- Jerry Perenchio was a media mogul, billionaire former owner of Univision and the producer behind a slew of hit shows and sporting events but his house appeared more often on TV than he did. Source
  • 'Wonder Woman' London premiere scrapped after Manchester attack

    Entertainment Toronto Sun
    Film bosses at Warner Bros. have scrapped their promotional plans for Wonder Woman in London in the wake of the deadly bomb blast in Manchester that cost 22 people their lives. The Wonder Woman premiere in England’s capital and countless junkets have been cancelled. Source
  • Sandra Bullock's stalker ordered to stay away from her

    Entertainment Toronto Sun
    LOS ANGELES — A man who broke into Sandra Bullock’s home in 2014 and forced the Oscar-winning actress to hide in her closet while calling police has been sentenced to continued mental health treatment and probation after pleading no contest to felony stalking and burglary charges. Source
  • Watch: Justin Bieber bungles lyrics to his Spanish hit Despacito

    Entertainment Toronto Sun
    Justin Bieber flubbed his way through a club performance of his Luis Fonsi collaboration Despacito on Tuesday after forgetting the lyrics to his Spanish smash. The Baby hitmaker jumped onstage at New York hotspot 1 OAK when the remix track came on, but he struggled to remember any of the words. Source