At All-Star weekend, it's all about specially designed shoes

TORONTO -- All-Star weekend is one of the biggest of the NBA season for stars like LeBron James, Steph Curry, James Harden and Dwyane Wade.

See Full Article

It's even bigger for Nike, Under Armour, Adidas and Li-Ning.

With all the big stars in Toronto and millions of fans watching around the world, the big shoe companies have turned the basketball court into a fashion runway and unveiling specially designed sneakers during the game on Sunday. When it comes to the events of All-Star weekend, the shoe launches are right up there on the anticipation meter with the 3-point shootout and the slam dunk contest.

Wade has his designers from Chinese-based Li-Ning come up with something multicolored -- almost rainbow-esque -- with a shiny look. His fans can get them, but they'll have to work for it since only 100 pairs of Wade's All-Star shoe will be released.

"When people get it they'll know this is a special All-Star to me," said Wade, a 12-time All-Star selection. "I'm not going to have 12 more of these, so I'm going to make sure that this moment is something they remember was special if they get one of the sneakers."

The 100 pairs that he'll release will be numbered.

What Wade is wearing Sunday night won't be -- his are a tad different.

"I just think it's cool," Wade said. "That's the story. All-Star weekend, just looking to do something that I thought was cool."

Wade is certainly not alone.

James debuted a new version of his Nike sneakers this weekend called the 13 Lows, a black shoe with white and red trim and his signature King James logo on the tongue.

"I got a great designer at Nike, Jason Petrie. We have consistent communication about what I want, what we want and what we want to do from a comfort, style, technology piece," James said. "We pick each other's brain and go from there. We figure it out and stuff like this happens. It's pretty cool. The 13 Lows, coming to a city near you."

Curry's explosion in popularity over the last two years has helped Under Armour gain traction in the hyper-competitive shoe game. Like James and many of his contemporaries, Curry's goal is to follow in the footsteps of what Michael Jordan did at Nike, turning himself into the iconic pitchman and building an empire that has helped him become the owner of the Charlotte Hornets.

"They had a nice template of success with Jordan's career," Curry said. "We're trying to do it our way, which is very genuine and organic to what we're trying to do. It's been a great partnership so far. We're honestly just getting started with where we're at as a basketball brand and very excited about what's to come. It's nice to be as hands-on as I can be."

Jordan has shown that the shoe game offers the truly elite players a way to remain in the public consciousness long after their playing days are over. Indiana Pacers All-Star Paul George sees Lakers star Kobe Bryant, who is playing in his final All-Star game, following a similar path with his Nike shoes, one that will get kids for generations to come interested in his dynamic game even though his career is coming to an end this season.

"The people that didn't grow up watching Jordan, his shoes told stories," said George, who has worn Bryant's shoe since his high school days. "From there, people wanted to Google and YouTube him. It kind of brings up everything in the past that Jordan did, brings that back to life. It keeps you relevant."



Advertisements

Latest Entertainment News

  • 'The Hitman's Bodyguard' review: Bloody buddy flick is par for the course

    Entertainment Toronto Sun
    At once reassuringly familiar - even starchy - and yet oddly unsatisfying, "The Hitman's Bodyguard" is meat-and-potatoes moviemaking at its most fungible. Co-starring Ryan Reynolds as Michael Bryce, a disgraced security expert seeking redemption, and Samuel L. Source
  • Taylor Swift donates to sexual assault charity

    Entertainment CTV News
    Pop superstar Taylor Swift has donated to a US charity that supports victims of sexual assault after winning a groping lawsuit against a former radio DJ, the organization confirmed Thursday. Joyful Heart Foundation, a national organization working to transform society's response to sexual assault, domestic violence and child abuse, declined to disclose the amount of the donation. Source
  • Justin Theroux could have be wife's co-star - but he slept through 'Friends' auction

    Entertainment Toronto Sun
    Jennifer Aniston’s husband Justin Theroux was almost her Friends co-star, but he slept through his audition. The actor insists he has no regrets about missing out on a role on the hit sitcom - because he wouldn’t have been able to handle the level of fame his wife and her castmates had to endure. Source
  • 'Disposable Red Woman' art lays corpse in Calgary streets to depict 'brutal reality' facing Indigenous women

    Entertainment CBC News
    A bloodied sheet shrouds what looks to be a dead body, laid atop an Indigenous blanket in the middle of a busy downtown Calgary avenue. It's a graphic piece, evoking emotions that range from shock and discomfort to indifference from pedestrians as they pass by. Source
  • Steven Soderbergh unretires for 'Logan Lucky' [Video]

    Entertainment Toronto Sun
    NEW YORK - “Populist Pictures” reads the buzzer to Steven Soderbergh’s Tribeca office. You might easily mistake it as ironic. It’s a grand title for a little nameplate on an otherwise nondescript Manhattan building. But he means it. Source
  • HBO shuts down social media breach, on the heels of Games of Thrones episode leaks

    Entertainment CBC News
    HBO says it has regained control of its social media accounts after the latest security breach to hit the entertainment company. The hacking group OurMine on Wednesday night took over several of HBO's Twitter accounts, including ones for Game of Thrones and John Oliver's show. Source
  • Shania Twain announces extensive Now tour for 2018

    Entertainment CBC News
    Canadian pop-country superstar Shania Twain previously said she was done with touring, but has unveiled plans for a North American road show in 2018. She announced the tour and performed the song Swinging with My Eyes Closed from her upcoming new album on The Tonight Show Starring Jimmy Fallon on Wednesday. Source
  • Shania Twain announces new tour with several Canadian stops

    Entertainment Toronto Sun
    TORONTO — Shania Twain has announced plans for a 2018 tour. The Canadian country-pop superstar will first stop in Tacoma, Wash., on May 3 and will perform through the rest of the summer. The tour ends Aug. Source
  • Quebecer seeks to file class action against Netflix over fee hikes without warning

    Entertainment CBC News
    A Quebec man wants millions in compensation from Netflix on behalf of subscribers in the province, alleging the company violated strict consumer rights rules when it upped their fees. The class action document filed in Quebec Superior Court earlier this month seeks permission to sue the popular video streaming service for allegedly charging higher fees unilaterally. Source
  • Another HBO hack? HBO regains control of hacked social media accounts

    Entertainment Toronto Sun
    NEW YORK — HBO says it has regained control of its social media accounts after the latest security breach to hit the entertainment company. The hacking group OurMine on Wednesday night took over several of HBO’s Twitter accounts, including ones for “Game of Thrones” and John Oliver’s show. Source