Beyonce bounce: Red Lobster sales surge on 'Formation' lyric

NEW YORK -- Red Lobster says it's feeling the "Beyonce Bounce."

The seafood chain known for its cheddar biscuits says sales surged 33 per cent on Sunday, compared with last year's Super Bowl Sunday.

See Full Article

The increase came after the release of "Formation," in which Beyonce says she took a man to Red Lobster after sex. Red Lobster says it's sure the mention is responsible for at least part of its sales jump.

The pop culture spotlight is no doubt a welcome change for Red Lobster, which was sold by Darden Restaurants in July of 2014 after it suffered ongoing declines in sales. The chain, which is now privately held by investment firm Golden Gate Capital, says it has posted sales gains every quarter since the separation.

And after the mention by Beyonce, it says it was also a trending topic on Twitter for the first time.

"It's clear that Beyonce has helped create some Red Lobster fans, and we are very grateful to her for that," Red Lobster CEO Kim Lopdrup said in a statement.

Erica Ettori, a Red Lobster representative, said she could not "confirm or deny" whether the chain has reached out to superstar, but noted that things were "moving fast."

Regardless, the chain is already trying to make the most of its moment. It tweeted that, "'Cheddar Bey Biscuits' has a nice ring to it, don't you think?" The chain is also noting that lobster is considered a romantic food.

Red Lobster, based in Orlando, Florida, has more than 700 locations in the U.S. and Canada.



Advertisements

Latest Entertainment News

  • Lady Gaga reveals she suffers from PTSD: 'I've never told anyone that before'

    Entertainment Toronto Sun
    Lady Gaga has been secretly suffering from post-traumatic stress disorder (PTSD) ever since she was raped at the age of 19. The Perfect Illusion hitmaker has been candid about her sex assault since going public with the news in 2014, revealing she was attacked by a producer at the start of her music career. Source
  • Director Bernardo Bertolucci tries to clear up 'Last Tango in Paris' controversy

    Entertainment Toronto Sun
    Filmmaker Bernardo Bertolucci has clarified controversial remarks he made about a rape scene in his film Last Tango In Paris, insisting late actress Maria Schneider was aware she would be taking part in the violent scene with Marlon Brando. Source
  • Where does 'Westworld' go from here? And other questions about the season finale

    Entertainment Toronto Sun
    "Westworld" ended its season on a strange note. The episode was not exactly a cliffhanger, but it also did not offer much in the way of closure. The final moments were not unlike another story of A.I. Source
  • Jimmy Kimmel to host Academy Awards

    Entertainment Toronto Sun
    NEW YORK — The Oscars finally have a host: Jimmy Kimmel will emcee the 89th Academy Awards. Kimmel will be hosting the show for the first time, the Academy of Motion Pictures said Monday. In September, he hosted the Emmy Awards for the second time. Source
  • Guillermo and mean tweets head to the Oscars? Jimmy Kimmel to MC Academy Awards

    Entertainment CBC News
    With two Emmy Award telecasts under his belt, late-night host Jimmy Kimmel is now heading to the Oscars. The Academy Awards show producers have tapped the Jimmy Kimmel Live star to MC Hollywood's annual celebration of cinema. Source
  • Justin Bieber: 'I'm single... but not looking'

    Entertainment Toronto Sun
    Justin Bieber has confirmed he’s a single man and isn’t “really looking” for a relationship. The 22-year-old singer has been linked to various famous faces including Lionel Richie’s daughter Sofia in recent months. But as he filmed an interview for U.S. Source
  • WATCH: R. Kelly invites female fan to 'grab' his crotch

    Entertainment Toronto Sun
    R. Kelly was left shocked when a woman took him up on his invitation to “grab” his crotch at a recent gig. The Ignition singer performed his 12 Nights of Christmas concert, named after his album of the same name, in Detroit on Friday to a packed crowd, at one point freestyling about how hot he felt on stage in his fur coat. Source
  • Patti Smith to perform on behalf of Bob Dylan at Nobel Prize ceremony

    Entertainment Toronto Sun
    Patti Smith will perform on behalf of Bob Dylan at the Nobel Prize ceremony in Stockholm on Saturday. Dylan became the first songwriter to be awarded the literature prize in October, with the Swedish Academy praising him for “having created new poetic expressions within the great American song tradition”. Source
  • Metallica’s James Hetfield on the future, K.C. and The Sunshine Band and more

    Entertainment Toronto Sun
    Thirty five years in, Metallica frontman James Hetfield still really loves his job. “I’ll tell ya, when I’m talking about or thinking about or playing or listening to music, it’s a joy,” said the singer-rhythm guitarist. Source
  • Indie rockers the Darcys change face, record Mariah Carey Christmas cover

    Entertainment CTV News
    TORONTO -- Recording a cover of Mariah Carey's holiday staple "All I Want for Christmas is You" would've been sacrilege for art-rock band the Darcys a few years ago. Once considered part of Toronto's elite indie movement, it was unthinkable that music by America's sultry pop diva would sneak into their repertoire -- but that was before an audacious makeover turned the Darcys on their heads. Source