Beauty giant looking to help change red carpet conversation

NEW YORK -- Those in Hollywood looking to broaden the red carpet conversation beyond the inevitable "Who are you wearing?" have a powerful new ally: beauty giant L'Oreal Paris.

See Full Article

The company is promoting use of the hashtag "WorthSaying" on Twitter during Sunday's Golden Globe Awards and will break out the best posts for use in digital advertising.

Kristen Comings, a company vice-president, said Tuesday the idea is to urge women everywhere to expand the red carpet chatter beyond pretty dresses.

"We really wanted to be part of that conversation," she said. "It's really about engaging beyond beauty and fashion to more substantive questions on the red carpet. These are amazing women who should be known for more than just a beautiful face. Many of the actresses become frustrated by those conversations."

Brand ambassadors Julianne Moore, Karlie Kloss, Eva Longoria, Freida Pinto and Liya Kebede are among those who plan to participate. L'Oreal has been a broadcast sponsor of the Golden Globes for 13 years. The new hashtag is a play on the company's 40-year-old tagline, "Because You're Worth It."



Advertisements

Latest Entertainment News

  • Kevin Hart announces birth of baby boy Kenzo Kash

    Entertainment CTV News
    Kevin Hart has announced the birth of his son, Kenzo Kash Hart. Source
  • Charlie Rose 'does not get a pass here,' says CBS Morning co-host Gayle King

    Entertainment CBC News
    Charlie Rose's co-hosts on CBS This Morning sharply condemned their suspended colleague Tuesday after the airing of sexual misconduct allegations that included groping female staffers and walking around naked in front of them, saying that it's a time of reckoning in society. Source
  • China lifts up model who fell on Victoria's Secret catwalk

    Entertainment CTV News
    China's internet saw an outpouring of support on Tuesday for model Ming Xi, who apologized to the country for tripping on the catwalk of the first-ever Victoria's Secret fashion show held in her country. Xi, who was born Xi Mengyao, went down after stepping on the train of her flowing costume during the show in her hometown Shanghai. Source
  • German police retrieve 100 stolen John Lennon items

    Entertainment CTV News
    BERLIN - A cigarette case, a handwritten musical score, three diaries and two pairs of John Lennon's signature metal-rimmed glasses were among stolen goods belonging to the Beatles' star that have been recovered in Germany. Source
  • Taylor Swift 'reputation' sells 1.22 million albums in 1st week

    Entertainment CTV News
    NEW YORK -- Taylor Swift's "reputation" is in good standing: the album has sold more than 1.22 million units in its first week. Nielsen Music and Billboard report Monday that the album is Swift's fourth project to sell more than a million copies in a week. Source
  • Rare poster from 'Dracula' film sells for over $500,000

    Entertainment CTV News
    DALLAS - An auction house says a rare poster for the 1931 horror film "Dracula" has sold for US$525,800. Dallas-based Heritage Auctions said the sale Saturday appears be the highest amount a movie poster has garnered at auction. Source
  • Michael Redhill, Bellevue Square author, wins Giller Book Prize

    Entertainment CBC News
    Michael Redhill has won the Giller Prize, Canada's richest literary award, for his novel Bellevue Square. Redhill was named winner of the $100,000 honour at a televised Toronto gala Monday night, the first Giller Prize awarded since the death of founder Jack Rabinovitch in August. Source
  • Michael Redhill, Bellevue Square author, wins Giller Prize

    Entertainment CBC News
    Michael Redhill has won the Giller Prize, Canada's richest literary award, for his novel Bellevue Square. Redhill was named winner of the $100,000 honour at a televised Toronto gala Monday night, the first Giller Prize awarded since the death of founder Jack Rabinovitch in August. Source
  • CBS suspends Charlie Rose, PBS halts show amid sexual misconduct allegations

    Entertainment CBC News
    PBS says it is immediately halting distribution of Charlie Rose's interview program and CBS News suspended him following the Washington Post's report of eight women who accused the veteran newsman of multiple unwanted sexual advances and inappropriate behaviour. Source
  • 'Wonder' star Tremblay, kids with facial differences meet for screening of film

    Entertainment CTV News
    TORONTO -- Vancouver child actor Jacob Tremblay was in Toronto on Monday for a special screening of his new film "Wonder" about a child with facial deformities, sharing it with his muses -- a group of young patients who live that reality every day and helped him prepare for his role. Source