Shares of Weight Watchers soar as Oprah commercial begins to air

NEW YORK -- Weight Watchers is getting another boost from Oprah Winfrey.

The weight loss company's shares soared Wednesday as a TV commercial starring Winfrey began to air.

See Full Article

The commercial shows past videos of Winfrey working out and referencing her struggle with weight, a frequent topic of her former talk show. The ad ends with Winfrey asking viewers if they're ready to join her. "Let's do this together," she says.

She tweeted the ad to her more than 30 million followers on Tuesday.

Weight Watchers stock has more than tripled since October, when Winfrey bought a 10 per cent stake in the New York company. Besides the new ads, Weight Watchers has also made changes to its plans to better fit in with Winfrey's message of living a healthy and happier life, and not just focusing on weight loss.

Shares of Weight Watchers International Inc. jumped $3.68, or 19 per cent, to close Wednesday at $23.05.

Weight Watchers brought in Winfrey at a precarious time for the company. It has been hurt by the popularity of fitness trackers and free food-tracking apps. Despite recent gains in the stock, it is still down about 8 per cent from a year ago.

Winfrey is on the new plan and she said in an October appearance on "The Ellen DeGeneres Show" that she lost 15 pounds in a few months.

While she slims down, her wallet is getting fatter. Back in October, Winfrey paid about $43.2 million for her 10 per cent stake in Weight Watchers. That stake is now worth more than $148 million.



Advertisements

Latest Entertainment News

  • Mike Myers had to rewrite 'Wayne's World 2' at the last minute

    Entertainment Toronto Sun
    Funnyman Mike Myers had to rewrite the script for Wayne’s World 2 after movie boss Sherry Lansing realized he had based the whole plot on a 1949 British comedy. In an extract from Stephen Galloway’s new Lansing biopic, Leading Lady, obtained by The Hollywood Reporter, the writer reveals the then-Paramount chief was furious to learn the sequel was a rip-off of Ealing comedy Passport to Pimlico and laid into Myers. Source
  • Channing Tatum: 'I don’t miss anything about stripping'

    Entertainment Toronto Sun
    Channing Tatum misses nothing about his stripper past. The 36-year-old drew on his past life as an exotic dancer for the Magic Mike movies, with his saucy former professional also used as inspiration for the live strip show revue in Las Vegas. Source
  • Canadian investors looking to LA, where celeb home prices rival inner-city Toronto's

    Entertainment CBC News
    As if housing market prices in Toronto aren't discouraging enough, it hurts even more knowing a celebrity pad in Los Angeles can be comparable in price to some homes in the downtown core. A Hollywood Hills house owned by Oscar-winning Dallas Buyers Club actor Jared Leto, for example, is currently listed for sale at $1.9 million US. Source
  • 'Fate of the Furious' still outpacing the competition at box office [Video]

    Entertainment Toronto Sun
    LOS ANGELES — The Fate of the Furious sped into first place at the box office again, leaving new thriller Unforgettable and historical drama The Promise in the dust. Universal Pictures’ eighth instalment in The Fast and the Furious franchise earned US$38.7 million over the weekend, down 61% from its debut, according to studio estimates Sunday. Source
  • Caitlyn Jenner 'distant' from some of her children post-transition

    Entertainment Toronto Sun
    Caitlyn Jenner doesn’t speak to some of her children after her transition from man to woman. The 67-year-old former Olympian opened up about her life in the years that followed her shock Vanity Fair cover in 2015, where she finally revealed had left her former identity of Bruce behind, and was living as Caitlyn. Source
  • Margot Robbie to play Queen Elizabeth I

    Entertainment Toronto Sun
    Margot Robbie is set to join the royal list of actresses who have portrayed Queen Elizabeth I onscreen. The Suicide Squad star has officially signed on to join the cast of Mary Queen of Scots, opposite Irish actress Saoirse Ronan, who will portray Mary Stuart. Source
  • Mel B's first husband fears for their daughter

    Entertainment Toronto Sun
    Melanie Brown’s first husband Jimmy Gulzar insists his ex-wife has failed to keep their daughter Phoenix Chi out of danger. The Dutch-born dancer was married to the former Spice Girl from 1998-2000 and their child is now 18. Source
  • Rosario Dawson wants in on Star Wars

    Entertainment Toronto Sun
    Actress Rosario Dawson is calling on more fans to help make her Star Wars dreams come true by backing an online campaign to land her a role in a future project. The Sin City star has become a major fixture in the Marvel comics TV adaptations as medic Claire Temple in Daredevil, Luke Cage, Jessica Jones, and Iron Fist but she would love to expand her role with the productions’ parent company Disney and step into one of the planned Star Wars movies. Source
  • Burt Reynolds makes rare public appearance at Tribeca film festival

    Entertainment CBC News
    Robert De Niro helped Burt Reynolds onto the red carpet for the Tribeca Film Festival premiere of Reynold's new movie Dog Years Saturday night in New York. It was a rare appearance for the 81-year old actor, who at times struggled to walk. Source
  • 'The Fate of the Furious' laps new films at box office

    Entertainment CTV News
    LOS ANGELES -- "The Fate of the Furious" sped into first place at the box office again, leaving new thriller "Unforgettable" and historical drama "The Promise" in the dust. Universal Pictures' eighth installment in "The Fast and the Furious" franchise earned $38.7 million over the weekend, down 61 per cent from its debut, according to studio estimates Sunday. Source