Shares of Weight Watchers soar as Oprah commercial begins to air

NEW YORK -- Weight Watchers is getting another boost from Oprah Winfrey.

The weight loss company's shares soared Wednesday as a TV commercial starring Winfrey began to air.

See Full Article

The commercial shows past videos of Winfrey working out and referencing her struggle with weight, a frequent topic of her former talk show. The ad ends with Winfrey asking viewers if they're ready to join her. "Let's do this together," she says.

She tweeted the ad to her more than 30 million followers on Tuesday.

Weight Watchers stock has more than tripled since October, when Winfrey bought a 10 per cent stake in the New York company. Besides the new ads, Weight Watchers has also made changes to its plans to better fit in with Winfrey's message of living a healthy and happier life, and not just focusing on weight loss.

Shares of Weight Watchers International Inc. jumped $3.68, or 19 per cent, to close Wednesday at $23.05.

Weight Watchers brought in Winfrey at a precarious time for the company. It has been hurt by the popularity of fitness trackers and free food-tracking apps. Despite recent gains in the stock, it is still down about 8 per cent from a year ago.

Winfrey is on the new plan and she said in an October appearance on "The Ellen DeGeneres Show" that she lost 15 pounds in a few months.

While she slims down, her wallet is getting fatter. Back in October, Winfrey paid about $43.2 million for her 10 per cent stake in Weight Watchers. That stake is now worth more than $148 million.



Advertisements

Latest Entertainment News

  • 'The Hitman's Bodyguard' review: Bloody buddy flick is par for the course

    Entertainment Toronto Sun
    At once reassuringly familiar - even starchy - and yet oddly unsatisfying, "The Hitman's Bodyguard" is meat-and-potatoes moviemaking at its most fungible. Co-starring Ryan Reynolds as Michael Bryce, a disgraced security expert seeking redemption, and Samuel L. Source
  • Taylor Swift donates to sexual assault charity

    Entertainment CTV News
    Pop superstar Taylor Swift has donated to a US charity that supports victims of sexual assault after winning a groping lawsuit against a former radio DJ, the organization confirmed Thursday. Joyful Heart Foundation, a national organization working to transform society's response to sexual assault, domestic violence and child abuse, declined to disclose the amount of the donation. Source
  • Justin Theroux could have be wife's co-star - but he slept through 'Friends' auction

    Entertainment Toronto Sun
    Jennifer Aniston’s husband Justin Theroux was almost her Friends co-star, but he slept through his audition. The actor insists he has no regrets about missing out on a role on the hit sitcom - because he wouldn’t have been able to handle the level of fame his wife and her castmates had to endure. Source
  • 'Disposable Red Woman' art lays corpse in Calgary streets to depict 'brutal reality' facing Indigenous women

    Entertainment CBC News
    A bloodied sheet shrouds what looks to be a dead body, laid atop an Indigenous blanket in the middle of a busy downtown Calgary avenue. It's a graphic piece, evoking emotions that range from shock and discomfort to indifference from pedestrians as they pass by. Source
  • Steven Soderbergh unretires for 'Logan Lucky' [Video]

    Entertainment Toronto Sun
    NEW YORK - “Populist Pictures” reads the buzzer to Steven Soderbergh’s Tribeca office. You might easily mistake it as ironic. It’s a grand title for a little nameplate on an otherwise nondescript Manhattan building. But he means it. Source
  • HBO shuts down social media breach, on the heels of Games of Thrones episode leaks

    Entertainment CBC News
    HBO says it has regained control of its social media accounts after the latest security breach to hit the entertainment company. The hacking group OurMine on Wednesday night took over several of HBO's Twitter accounts, including ones for Game of Thrones and John Oliver's show. Source
  • Shania Twain announces extensive Now tour for 2018

    Entertainment CBC News
    Canadian pop-country superstar Shania Twain previously said she was done with touring, but has unveiled plans for a North American road show in 2018. She announced the tour and performed the song Swinging with My Eyes Closed from her upcoming new album on The Tonight Show Starring Jimmy Fallon on Wednesday. Source
  • Shania Twain announces new tour with several Canadian stops

    Entertainment Toronto Sun
    TORONTO — Shania Twain has announced plans for a 2018 tour. The Canadian country-pop superstar will first stop in Tacoma, Wash., on May 3 and will perform through the rest of the summer. The tour ends Aug. Source
  • Quebecer seeks to file class action against Netflix over fee hikes without warning

    Entertainment CBC News
    A Quebec man wants millions in compensation from Netflix on behalf of subscribers in the province, alleging the company violated strict consumer rights rules when it upped their fees. The class action document filed in Quebec Superior Court earlier this month seeks permission to sue the popular video streaming service for allegedly charging higher fees unilaterally. Source
  • Another HBO hack? HBO regains control of hacked social media accounts

    Entertainment Toronto Sun
    NEW YORK — HBO says it has regained control of its social media accounts after the latest security breach to hit the entertainment company. The hacking group OurMine on Wednesday night took over several of HBO’s Twitter accounts, including ones for “Game of Thrones” and John Oliver’s show. Source