Shares of Weight Watchers soar as Oprah commercial begins to air

NEW YORK -- Weight Watchers is getting another boost from Oprah Winfrey.

The weight loss company's shares soared Wednesday as a TV commercial starring Winfrey began to air.

See Full Article

The commercial shows past videos of Winfrey working out and referencing her struggle with weight, a frequent topic of her former talk show. The ad ends with Winfrey asking viewers if they're ready to join her. "Let's do this together," she says.

She tweeted the ad to her more than 30 million followers on Tuesday.

Weight Watchers stock has more than tripled since October, when Winfrey bought a 10 per cent stake in the New York company. Besides the new ads, Weight Watchers has also made changes to its plans to better fit in with Winfrey's message of living a healthy and happier life, and not just focusing on weight loss.

Shares of Weight Watchers International Inc. jumped $3.68, or 19 per cent, to close Wednesday at $23.05.

Weight Watchers brought in Winfrey at a precarious time for the company. It has been hurt by the popularity of fitness trackers and free food-tracking apps. Despite recent gains in the stock, it is still down about 8 per cent from a year ago.

Winfrey is on the new plan and she said in an October appearance on "The Ellen DeGeneres Show" that she lost 15 pounds in a few months.

While she slims down, her wallet is getting fatter. Back in October, Winfrey paid about $43.2 million for her 10 per cent stake in Weight Watchers. That stake is now worth more than $148 million.



Advertisements

Latest Entertainment News

  • Disney teases 28 minutes of 'Star Wars' spinoff 'Rogue One'

    Entertainment CTV News
    MARIN, Calif. -- The secretive "Star Wars" spinoff movie "Rogue One" just got a little more tangible. Disney and Lucasfilm unveiled 28 minutes of footage for reporters on Friday at Skywalker Ranch, teasing the origin story of the band of rebels who aim to steal the plans for the Death Star -- the event that sets into motion the plot of the original 1977 "Star Wars. Source
  • On new album, John Legend considers love and darkness

    Entertainment CTV News
    John Legend has become known as a modern master of the ballad, probing the emotional depths behind love and discovering the darkness that lurks nearby. Releasing his fifth studio album on Friday, Legend stretches into new musical territory as he subtly broadens his conception of ballads, injecting elements of funk and rap. Source
  • Gifts you can smuggle under the tree for every Star Wars fan

    Entertainment Toronto Sun
    When I was a but a youngling, my parents searched far and wide to find me a Kenner X-Wing fighter for Christmas. It had wings that would pop open by pressing on R2-D2’s head, it made laser blast sounds at the touch of a button, and my Luke Skywalker action figure fit perfectly in the cockpit. Source
  • Holiday gift guide: The best picks for book lovers [Photos]

    Entertainment Toronto Sun
    There’s something about the heft of a book in your hand that is celebratory and delicious. You know you’re going to open that book and fall into a different world. Here are some books that would make great Christmas gifts: Source
  • Programmed to thrill: sci-fi hit Westworld's finale 'satisfying,' promises star Jimmi Simpson

    Entertainment CBC News
    For Westworld fans trading wild theories about where the headline-grabbing HBO series is headed, Jimmi Simpson has been in your shoes. "I've seen all of them and they're amazing," the American actor said of the fanciful fan speculation about the cable network's thrilling science-fiction series, concluding its dramatic — and controversial — first season this weekend. Source
  • Madonna raises $7.5M for Malawi, slams Trump in Miami show

    Entertainment CTV News
    MIAMI -- Madonna kissed Ariana Grande, repeatedly criticized President elect Donald Trump and said she was ashamed to be an American in a magnetic performance in Miami on Friday night where she raised more than $7.5 million for the African nation of Malawi. Source
  • Katt Williams pleads no contest to assault, battery charges

    Entertainment CTV News
    GAINESVILLE, Ga. -- Katt Williams has pleaded no contest to assault and battery charges stemming from an incident with a bodyguard in north Georgia. The comedian, whose real name is Micah Sierra Williams, was charged in March after authorities said he threatened the man while an acquaintance beat him with a baseball bat. Source
  • Shawn Barker walks the line as Johnny Cash in ‘The Man in Black’ [Video]

    Entertainment Toronto Sun
    BRAUN - A simple idea changed Shawn Barker’s career from run-of-the-mill to one in a million. The actor and musician had been making a living as an Elvis impersonator and turned up at a Broadway audition hoping to play the role in the musical, Million Dollar Quartet. Source
  • P.E.I. police service apologizes to Nickelback

    Entertainment CTV News
    KENSINGTON, P.E.I. -- A small-town P.E.I. police department has issued a public apology to Nickelback, and taken down a social media post that threatened to force drunk drivers to listen to the Alberta band's music. Source
  • ’Full House’ home is staying in the Tanner family

    Entertainment Toronto Sun
    SAN FRANCISCO — The San Francisco home featured in television’s “Full House” has sold to the producer who created the show. KGO-TV reports veteran TV producer Jeff Franklin bought the 3-bedroom Victorian in August. It was on the market for more than $4 million. Source