Shares of Weight Watchers soar as Oprah commercial begins to air

NEW YORK -- Weight Watchers is getting another boost from Oprah Winfrey.

The weight loss company's shares soared Wednesday as a TV commercial starring Winfrey began to air.

See Full Article

The commercial shows past videos of Winfrey working out and referencing her struggle with weight, a frequent topic of her former talk show. The ad ends with Winfrey asking viewers if they're ready to join her. "Let's do this together," she says.

She tweeted the ad to her more than 30 million followers on Tuesday.

Weight Watchers stock has more than tripled since October, when Winfrey bought a 10 per cent stake in the New York company. Besides the new ads, Weight Watchers has also made changes to its plans to better fit in with Winfrey's message of living a healthy and happier life, and not just focusing on weight loss.

Shares of Weight Watchers International Inc. jumped $3.68, or 19 per cent, to close Wednesday at $23.05.

Weight Watchers brought in Winfrey at a precarious time for the company. It has been hurt by the popularity of fitness trackers and free food-tracking apps. Despite recent gains in the stock, it is still down about 8 per cent from a year ago.

Winfrey is on the new plan and she said in an October appearance on "The Ellen DeGeneres Show" that she lost 15 pounds in a few months.

While she slims down, her wallet is getting fatter. Back in October, Winfrey paid about $43.2 million for her 10 per cent stake in Weight Watchers. That stake is now worth more than $148 million.



Advertisements

Latest Entertainment News

  • 'Wonder Woman' London premiere scrapped after Manchester attack

    Entertainment Toronto Sun
    Film bosses at Warner Bros. have scrapped their promotional plans for Wonder Woman in London in the wake of the deadly bomb blast in Manchester that cost 22 people their lives. The Wonder Woman premiere in England’s capital and countless junkets have been cancelled. Source
  • Sandra Bullock's stalker ordered to stay away from her

    Entertainment Toronto Sun
    LOS ANGELES — A man who broke into Sandra Bullock’s home in 2014 and forced the Oscar-winning actress to hide in her closet while calling police has been sentenced to continued mental health treatment and probation after pleading no contest to felony stalking and burglary charges. Source
  • Watch: Justin Bieber bungles lyrics to his Spanish hit Despacito

    Entertainment Toronto Sun
    Justin Bieber flubbed his way through a club performance of his Luis Fonsi collaboration Despacito on Tuesday after forgetting the lyrics to his Spanish smash. The Baby hitmaker jumped onstage at New York hotspot 1 OAK when the remix track came on, but he struggled to remember any of the words. Source
  • Jean Paul Riopelle painting sells for more than $7.4M

    Entertainment CBC News
    A painting by the late Quebec artist Jean Paul Riopelle has sold for more than $7.4 million, good for second on the list of Canada's most expensive works of art. Going into the Heffel Fine Art Auction House's spring sale on Wednesday, the painting Vent du nord had a conservative pre-sale estimate of $1 million to $1.5 million. Source
  • Rolling Stones guitarist Ronnie Wood has lung lesion removed

    Entertainment Toronto Sun
    LOS ANGELES — A spokesperson for Ronnie Wood says the Rolling Stones guitarist has had a lung lesion successfully removed and is expected to make a full recovery. Wood, who turns 70 next week, says in a statement that he is grateful to doctors who found the lesion in its early stages. Source
  • Carrie Fisher would have led the cast of Episode IX: Star Wars boss

    Entertainment Toronto Sun
    Carrie Fisher would have been the star of the ninth Star Wars film had she lived. Lucasfilm Ltd president Kathleen Kennedy has revealed writers were planning to make her General Leia Organa character a major part of the film before the actress suffered a massive heart attack on a plane flight home to Los Angeles from London in December and died days after Christmas. Source
  • Playboy model pleads no contest for Snapchat post of nude gymgoer

    Entertainment CBC News
    A Playboy centerfold was ordered to clean up graffiti Wednesday for secretly snapping a photo of a naked 71-year-old woman in a locker room and posting it online with a mocking comment. Dani Mathers pleaded no contest to misdemeanor invasion of privacy in Los Angeles County Superior Court for the case that sparked outrage over the incident of so-called body shaming. Source
  • London premiere of 'Wonder Woman' is cancelled after attack

    Entertainment CTV News
    Director Patty Jenkins, from left, and actors Connie Nielsen, Chris Pine and Gal Gadot participate in the BUILD Speaker Series to discuss the film, "Wonder Woman" at AOL Studios on May 23, 2017, in New York. (Evan Agostini/Invision/AP) Source
  • Wonder Woman's London premiere cancelled after Manchester attack

    Entertainment CBC News
    The glitzy, star-filled London premiere of Wonder Woman has been scrapped following the terror attack in Manchester. Stars Gal Gadot, Chris Pine and Robin Wright had been scheduled to walk a red carpet on May 31 to help welcome the super hero film to Europe. Source
  • Ariana Grande cancels world tour stops through June 5

    Entertainment CTV News
    NEW YORK -- Ariana Grande's management team says she has suspended her world tour through June 5 in the wake of a suicide bombing at her concert in Manchester. The pop star, who was on a European leg of her "Dangerous Woman Tour," cancelled stops scheduled for Thursday and Friday at the 02 Arena in London. Source