Has Fashion Santa got more 'selfie' game than Justin Bieber?

Justin Bieber might be a king of selfies, but Fashion Santa says, after taking hundreds of snaps with strangers over the last few weeks, he might be able to wrest that title away.

See Full Article

Fashion Santa has been such a big attraction at Toronto’s Yorkdale Shopping Centre, even Bieber wanted in, and headed over earlier this week to snap a pic with the hip mall Santa.

Fashion Santa – real name: Paul Mason – says it was an exciting moment.

“He’s a little bit famous, that guy,” Mason joked to CTV’s Canada AM Tuesday, noting that the bad boy pop star was on his best behaviour with him.

“I have to say he couldn’t have been more of a delight. He was great.”

Mason recounted that he tried to take the selfie with Bieber but couldn’t seem to get the angle right.

“I held the phone, and he said, ‘I think I do more selfies more than you,’ and grabbed the phone out of my hand,” he said.

“I was going to challenge him on that because after this campaign, I think I’ve done enough of them.”

For weeks now, the dapper mall Santa has been taking hundreds of photos with shoppers. For every selfie and photo posted on social media with the hashtag #YorkdaleFashionSanta, Yorkdale has been donating $1 to the SickKids Foundation, the charitable fundraising arm of Toronto's Hospital for Sick Children.

Fashion Santa says he’s delighted at how popular he’s been.

“The way it went viral, I couldn’t be more pleased,” Mason said. “Unexpected, but really great.”

Mason, who has been modelling for more than 30 years, says he did the same campaign at the mall last year. But this year, it went viral, which Mason ascribes to some artfully-shot promotional photos.

The shots included Fashion Santa standing in various parts of the mall wearing the finest holiday fashions. There was Fashion Santa in a tweed jacket and black jeans, dragging a Christmas tree; Fashion Santa in a red leather jacket taking a selfie, Fashion Santa in a white parka and boots in a glass-enclosed walkway.

Mason says those images of him as the more stylish version of old Saint Nick likely helped get the word out.

“This year, we upped the ante a little bit with the photography and the styling. And look what happened,” he said.

Fashion Santa has been the subject of headlines across Canada, the U.S. Europe and more.

As for how the big guy at the North Pole is reacting to Fashion Santa stealing all his thunder, Mason says it’s all good.

“Santa’s really pleased,” Mason said. “He told me: he’s really pleased.”

(Even us here at CTVNews.ca couldn't resist taking a shot with the dapper man in red.)

The morning crew on the @CTVNews digital team had a special visitor in the newsroom #YorkdaleFashionSantapic.twitter.com/0P1qiTBcLa

— CTV News (@CTVNews) December 22, 2015


Advertisements

Latest Entertainment News

  • Writers Guild votes to authorize strike as talks continue

    Entertainment Toronto Sun
    LOS ANGELES — Members of the Writers Guild of America are one step closer to striking come May 2. In a letter to its members Monday, the WGA said 96.3 per cent voted to authorize a strike as the May 1 contract expiration deadline looms. Source
  • 'Deadliest Catch' star arrested for car theft, drugs

    Entertainment Toronto Sun
    PHOENIX — A former reality television star has been arrested in Phoenix for alleged vehicle theft and drug possession. Phoenix police say 31-year-old Jacob Harris was released on his own recognizance Monday after his initial court appearance. Source
  • Film on Armenian genocide stirs up controversy and a clash in online ratings

    Entertainment CBC News
    Repercussions from the Armenian genocide have been felt for more than 100 years, but with the release of a new historical drama, the conflict has taken an unexpected direction — into the world of online film ratings. Source
  • O'Reilly surprised by Fox exit, says truth will come out

    Entertainment CTV News
    LOS ANGELES - Five days after being fired from his top-rated Fox News Channel perch, Bill O'Reilly used a podcast to express his dismay and vowed that "the truth will come out." "I am sad that I'm not on television anymore," he said in an episode Monday of his personal website's "No Spin News" podcast, available only to subscribers after this week's free window. Source
  • Bill O'Reilly saddened, surprised by Fox News exit, says truth will come out

    Entertainment CBC News
    Five days after being fired from his top-rated Fox News Channel perch, Bill O'Reilly used a podcast to express his dismay and vowed that "the truth will come out." "I am sad that I'm not on television anymore," he said in an episode Monday of his personal website's No Spin News podcast, available only to subscribers after this week's free window. Source
  • 'I am sad that I'm not on television anymore': Bill O'Reilly breaks silence on Fox News exit

    Entertainment CBC News
    Five days after being fired from his top-rated Fox News Channel perch, Bill O'Reilly used a podcast to express his dismay and vowed that "the truth will come out." "I am sad that I'm not on television anymore," he said in an episode Monday of his personal website's No Spin News podcast, available only to subscribers after this week's free window. Source
  • Elton John recovering from 'potentially deadly' bacterial infection

    Entertainment Toronto Sun
    Elton John has been hospitalized with an illness that has forced him to scrap a series of Las Vegas shows. Reports suggested the Rocket Man singer was battling poor health following a recent medical procedure and needed time to rest up, but now it appears the situation is much worse. Source
  • 'Guardians of the Galaxy Vol. 2' review: Marvel's cosmic heroes hit all the right notes again [Photos] [

    Entertainment Toronto Sun
    When it opened in 2014, Guardians of the Galaxy had everything to gain and not much to lose. A ragtag bunch of space misfits that featured rapid-fire wisecracks, a talking raccoon and a tree that uttered the same three words, “I am Groot,” served as Marvel’s first foray into characters that weren’t Iron Man, Thor, Captain America or Hulk. Source
  • Maud Lewis painting found in thrift store bin surpasses $125,000

    Entertainment CTV News
    A painting by Nova Scotia artist Maud Lewis, who friends say eschewed financial success in her lifetime, is setting price records 50 years after her death. Her artwork "Portrait of Eddie Barnes and Ed Murphy, Lobster Fishermen, Bay View, N.S. Source
  • Vera Farmiga's sister cast in 'The Conjuring' spinoff

    Entertainment Toronto Sun
    Actress Taissa Farmiga is joining her sister Vera in The Conjuring supernatural horror franchise after landing the titular role in upcoming spinoff The Nun. The American Horror Story star, 22, will feature alongside Demian Bichir in the new movie, which is based on the demonic nun Valak, who came to life from a painting in The Conjuring 2 and attacked Vera Farmiga’s character, real-life paranormal investigator Lorraine Warren. Source