Has Fashion Santa got more 'selfie' game than Justin Bieber?

Justin Bieber might be a king of selfies, but Fashion Santa says, after taking hundreds of snaps with strangers over the last few weeks, he might be able to wrest that title away.

See Full Article

Fashion Santa has been such a big attraction at Toronto’s Yorkdale Shopping Centre, even Bieber wanted in, and headed over earlier this week to snap a pic with the hip mall Santa.

Fashion Santa – real name: Paul Mason – says it was an exciting moment.

“He’s a little bit famous, that guy,” Mason joked to CTV’s Canada AM Tuesday, noting that the bad boy pop star was on his best behaviour with him.

“I have to say he couldn’t have been more of a delight. He was great.”

Mason recounted that he tried to take the selfie with Bieber but couldn’t seem to get the angle right.

“I held the phone, and he said, ‘I think I do more selfies more than you,’ and grabbed the phone out of my hand,” he said.

“I was going to challenge him on that because after this campaign, I think I’ve done enough of them.”

For weeks now, the dapper mall Santa has been taking hundreds of photos with shoppers. For every selfie and photo posted on social media with the hashtag #YorkdaleFashionSanta, Yorkdale has been donating $1 to the SickKids Foundation, the charitable fundraising arm of Toronto's Hospital for Sick Children.

Fashion Santa says he’s delighted at how popular he’s been.

“The way it went viral, I couldn’t be more pleased,” Mason said. “Unexpected, but really great.”

Mason, who has been modelling for more than 30 years, says he did the same campaign at the mall last year. But this year, it went viral, which Mason ascribes to some artfully-shot promotional photos.

The shots included Fashion Santa standing in various parts of the mall wearing the finest holiday fashions. There was Fashion Santa in a tweed jacket and black jeans, dragging a Christmas tree; Fashion Santa in a red leather jacket taking a selfie, Fashion Santa in a white parka and boots in a glass-enclosed walkway.

Mason says those images of him as the more stylish version of old Saint Nick likely helped get the word out.

“This year, we upped the ante a little bit with the photography and the styling. And look what happened,” he said.

Fashion Santa has been the subject of headlines across Canada, the U.S. Europe and more.

As for how the big guy at the North Pole is reacting to Fashion Santa stealing all his thunder, Mason says it’s all good.

“Santa’s really pleased,” Mason said. “He told me: he’s really pleased.”

(Even us here at CTVNews.ca couldn't resist taking a shot with the dapper man in red.)

The morning crew on the @CTVNews digital team had a special visitor in the newsroom #YorkdaleFashionSantapic.twitter.com/0P1qiTBcLa

— CTV News (@CTVNews) December 22, 2015


Advertisements

Latest Entertainment News

  • Miley Cyrus sings with Dolly Parton and more reality-TV highlights this week

    Entertainment Toronto Sun
    Team Miley’s Aaron Gibson makes Voice history, Ben and Lauren are back on and more reality highlights this week: 1. Miley Cyrus sings Jolene with godmother Dolly Parton on The Voice On top of the Top 10 singing their hearts out, it was a family affair on The Voice this week, when Season 11 coach Miley Cyrus performed alongside her godmother, Dolly Parton. Source
  • Ronnie Wood wants to keep The Rolling Stones to keep rocking until they drop

    Entertainment Toronto Sun
    Ronnie Wood hopes The Rolling Stones will keep playing gigs until they die. The veteran rockers released their first album in a decade on Friday, and guitarist Wood, 69, believes the band can keep going despite their advancing years. Source
  • Experimental HIV treatment has suppressed virus says Charlie Sheen

    Entertainment Toronto Sun
    Actor Charlie Sheen’s HIV treatment has successfully suppressed the virus. The Hollywood wildman, 51, revealed he had the disease in November last year and subsequently enrolled in a clinical trial of the revolutionary new drug PRO-140. Charlie revealed in an interview that the drug has suppressed the virus to the extent that it is now practically undetectable in his bloodstream. Source
  • Survivor’s Zeke: ‘I needed Will more than he needed me’

    Entertainment Toronto Sun
    It’s inevitable that if you play the role of leader in the game of Survivor, you’re going to have followers, but you’re also going to have a major target on your back. Eccentric Brooklyn-based millennial Zeke Smith was aware of the risk he was taking when he signed on to be a frontrunner this season. Source
  • Dutch return looted 2nd century marble head to Italy

    Entertainment CTV News
    ROME -- Dutch police have returned to Italy a 2nd century marble head that was stolen from a famous archaeological site outside Rome and offered up for auction in Amsterdam. Italy's national police art squad says the 31-centimetre head of Roman empress Giulia Domna was worth 500,000 euros. Source
  • Cicely Tyson performs Langston Hughes at Ebony gala

    Entertainment CTV News
    BEVERLY HILLS, Calif. -- Cicely Tyson performed a Langston Hughes poem as she accepted a lifetime achievement award from Ebony magazine. Adding years and grit to her voice, Tyson recited "Mother to Son" from memory, telling the audience at the magazine's annual Power 100 gala Thursday that "Life for me ain't been no crystal stair. Source
  • Country star Luke Bryan slaps heckler from stage, keeps singing

    Entertainment CTV News
    NASHVILLE -- Country star Luke Bryan took care of a heckler without skipping a beat during a concert this week by taking a swing at the man from the stage with his microphone still in hand. Source
  • Theatre director asks Putin to protect arts from pressure

    Entertainment CTV News
    MOSCOW -- U.S. President Vladimir Putin pledged Friday to protect the freedom of artistic expression in Russia, but urged artists to be careful not to offend religious believers. Putin's comments at a meeting with Russian cultural figures came amid increasing attempts by officials and conservative vigilantes to meddle in the arts sphere. Source
  • Russia's Putin warns artists against offending believers

    Entertainment CTV News
    MOSCOW -- Top Russian cultural figures urged President Vladimir Putin on Friday to protect the freedom of artistic expression -- something the Russian leader pledged to do, even as he warned artists to be careful not to offend religious believers. Source
  • Rogue One, Silence, La La Land: Eli Glasner on December buzz films

    Entertainment CBC News
    Rogue One, Silence, La La Land: Eli Glasner on December buzz films5:24 Source